Burger limited-service restaurants remains the largest category in value sales terms within the overall limited-service restaurants channel. Many consumers, despite higher incomes, remain price-conscious and willingly opt for satisfactory price-quality ratios.
Convenience stores limited-service restaurants leads the entire category in terms of the number of premises, with Zabka Polska Sp zoo having the most units. The category focuses on consumers looking for affordable prices and quick snacks.
While independents hold sway in other consumer foodservice categories, chained operators dominate limited-service restaurants in value sales terms. The essential role in this category is played by retail locations where well-recognisable chained brands dominate.
Whilst remaining the undisputed leader in limited-service restaurants in 2018, McDonald’s Polska had to face intense competition. Convenience stores limited-service restaurants operating at forecourt retailers appeared to be its main challengers, as they developed impressively.
In July 2018, AmRest announced the signing of a Share Purchase Agreement between itself and Telepizza Group SAU. According to the agreement, AmRest will acquire 100% shares of Telepizza Poland at an estimated price of EUR8 million.
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This industry report originates from Passport, our Consumer Foodservice market research database.