Limited-Service Restaurants in Poland

PROSPECTS

Players enhance their digital offerings; improving the customer experience through quick, convenient food delivery and payment methods

Burger limited-service restaurants lead, as players focus on expanding their offerings to include more vegetarian options

In terms of value sales, burger limited-service restaurants remain the largest area in within limited-service restaurants in 2019. Many consumers, despite higher incomes, remain price-conscious and willingly opt for satisfactory price-quality ratios.

Convenience stores limited-service restaurants benefit from the Sunday trade ban, as many increase their foodservice offerings to boost value sales 

In 2019, convenience stores limited-service restaurants benefited from the Sunday trade ban, which was launched in March 2018. While independents hold sway in other consumer foodservice areas, chained operators dominate limited-service restaurants in value sales terms.

COMPETITIVE LANDSCAPE

McDonald's Polska maintains its lead but struggles against the growing competition from convenience stores 

In 2019, McDonald's retains its lead in limited-service restaurants, however, the player is facing tough competition, and lost share year-on-year over the review period, and into 2019. Convenience stores limited-service restaurants operating at forecourt retailers appeared to be its main challengers, as they developed impressively.

AmRest's plan to acquire Telepizza is blocked by the Polish Office of Competition and Customer Protection

In July 2018, AmRest announced the signing of a Share Purchase Agreement between itself and Telepizza Group SAU. According to the agreement, AmRest will acquire 100% shares of Telepizza Poland at an estimated price of EUR8 million.

Petrol station players focus on developing their offerings, with healthy food options made from fresh ingredients, while running customer loyalty p

In 2019, petrol station players focused on developing and updating their foodservice offerings. During the year, Grupa Lotos launched a new foodservice offering called Stacja Smaku.

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