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Fast Food in
Poland

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Burger limited-service restaurants remains the leading category

Burger limited-service restaurants remains the largest category in value sales terms within the overall limited-service restaurants channel. Many consumers, despite higher incomes, remain price-conscious and willingly opt for satisfactory price-quality ratios.

Operators of convenience stores invest in consumer foodservice concepts

Convenience stores limited-service restaurants leads the entire category in terms of the number of premises, with Zabka Polska Sp zoo having the most units. The category focuses on consumers looking for affordable prices and quick snacks.

Chained limited-service restaurants remain strong despite the Sunday trade ban

While independents hold sway in other consumer foodservice categories, chained operators dominate limited-service restaurants in value sales terms. The essential role in this category is played by retail locations where well-recognisable chained brands dominate.

COMPETITIVE LANDSCAPE
McDonald’s Polska maintains its lead

Whilst remaining the undisputed leader in limited-service restaurants in 2018, McDonald’s Polska had to face intense competition. Convenience stores limited-service restaurants operating at forecourt retailers appeared to be its main challengers, as they developed impressively.

AmRest Sp zoo buys TelePizza and PKN Orlen takes over Grupa Lotos

In July 2018, AmRest announced the signing of a Share Purchase Agreement between itself and Telepizza Group SAU. According to the agreement, AmRest will acquire 100% shares of Telepizza Poland at an estimated price of EUR8 million.

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Limited-Service Restaurants in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Poland?
  • What are the major brands in Poland?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Poland?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Limited-Service Restaurants in Poland - Category analysis

HEADLINES

PROSPECTS

Burger limited-service restaurants remains the leading category
Operators of convenience stores invest in consumer foodservice concepts
Chained limited-service restaurants remain strong despite the Sunday trade ban

COMPETITIVE LANDSCAPE

McDonald’s Polska maintains its lead
AmRest Sp zoo buys TelePizza and PKN Orlen takes over Grupa Lotos

CATEGORY DATA

Table 1 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Poland - Industry Overview

EXECUTIVE SUMMARY

Solid growth for consumer foodservice
Record-breaking year for online food delivery
Mergers and acquisitions planned for 2019
Independent foodservice prevails over chained players
Prospects for consumer foodservice remain strong

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources