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Learn moreFeb 2021
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Due to the outbreak of COVID-19 in Italy, foodservice venues were closed from March 2020, limited to providing consumers takeaway and delivery services. As such, limited-service chains had to respond quickly to the change in consumers lifestyles, to remain relevant and boost revenue.
Given the lockdown and the government's various restrictions throughout 2020, limited-service restaurants have strongly suffered due to the lower sales from consumers. This was partnered with ongoing costs such as rent, salaries, bills and raw material costs, which all had to continue being paid, despite closures for dine-in consumers and the impact of COVID-19.
In 2020, McDonald's retained its leadership in the limited-service restaurant landscape, having undertaken an aggressive new-outlet expansion in 2019, which was successfully underpinned by its efforts to increasingly appeal to Italian consumers' specific tastes. For instance, the US giant now leverages the use of 100% domestic-origin meat in its burgers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fast Food in Italy market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.