Our site uses cookies to improve functionality. If you are happy with this select "Accept All". If not, select "Manage Preferences" to learn more about managing your cookie preferences. Follow this link to learn more about our cookie policy and how we use cookies. Or learn more about our privacy policy and how we use and store your data.
Limited-Service Restaurants in Italy
March 2022
2021 DEVELOPMENTS
Positive trend with special offers and discounts increase consumer traffic
Limited-service restaurants performed well in 2021 in terms of foodservice current value sales. The rebound from the steep drop in sales in 2020, due to the closure of outlets and ongoing limited operations in the wake of the outbreak of Coronavirus (COVID-19), was supported by increased consumer confidence as the pandemic eased.
Healthy food delivery trend adapts to changing consumer circumstances and choices
Food delivery services gained traction in limited-service restaurants in 2021. More outlets adapted to rising digital food delivery demand by joining new food delivery companies to increase their offer and reach and respond to their customers’ changing needs.
Healthy consumption is the new fashion
In 2021, the new uses and consumption habits of Italian consumers pushed entrepreneurs in limited-service restaurants to focus on new digital services, the diversification of their offer and higher-quality agri-food products. They also concentrated on improving kitchen spaces and making them more recognisable.
PROSPECTS AND OPPORTUNITIES
Development of limited-service restaurants to meet polarised demand trend
Delivery services and dark kitchens are not expected to replace traditional eating in limited-service restaurants, since the future of horeca is predicted to lie in physical outlets and the in-eatery experience. However, the COVID-19 pandemic has marked more deeply the difference between the world of home delivery and that of the sit-in experience.
Digital innovation as limited-service restaurants move into the future
Limited-service restaurants are expected to continue to develop in line with social distancing needs in the wake of COVID-19, at least in the short to medium term. This is likely to lead to larger dining areas or more personal space within establishments.
Limited-service restaurants of the future to be characterised by specialisation and verticality
Over the forecast period, limited-service restaurants are expected to be characterised by specialisation and verticality, with the launch of themes, from sushi to taverns, from poke bowls to bubble tea. These major themes are developing in Italy, with, for example, Pacific Poke opening its 10th poke bowl outlet in 2021.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Fast Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fast Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fast Food in Italy report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Fast Food in Italy?
Which are the leading brands in Fast Food in Italy?
How are multinational and local operators competing and expanding in Italy?
How are consumer lifestyle trends and eating habits shaping Fast Food in Italy?
How is the Fast Food industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
How significant are health considerations in shaping the future of Fast Food in Italy? Which of these trends hold the greatest potential demand?
Where is future growth expected to be most dynamic?
Limited-Service Restaurants in Italy - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive trend with special offers and discounts increase consumer traffic
Healthy food delivery trend adapts to changing consumer circumstances and choices
Healthy consumption is the new fashion
PROSPECTS AND OPPORTUNITIES
Development of limited-service restaurants to meet polarised demand trend
Digital innovation as limited-service restaurants move into the future
Limited-service restaurants of the future to be characterised by specialisation and verticality
CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2016-2021Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2016-2021Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2016-2021Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2016-2021Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2016-2021Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2016-2021Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2021Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2021Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2021-2026Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2021-2026Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2021-2026Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2021-2026Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2021-2026Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2021-2026
Consumer Foodservice in Italy - Industry Overview
EXECUTIVE SUMMARY
Consumer foodservice in 2021: The big picture
Players invest in safety, space and hygiene to woo consumers
The economic situation fosters a level of polarisation in consumer demand
Foodservice players respond to health trends by reshaping menus and emphasising product traceability
What next for consumer foodservice?
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2016-2021Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2016-2021Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2021Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2016-2021Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2016-2021Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2016-2021Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2021Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2016-2021Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2016-2021Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2021Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2021Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2021Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2021-2026Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises.
LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs.
Other key characteristics include:
• A standardised and restricted menu
• Tight individual portion control on all ingredients and on the finished product
• Individual packaging of each item
• Counter service
• For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity
• Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.