Limited-Service Restaurants in Egypt

PROSPECTS

New market entrants use social media to foster brand development

With growing appetite in the Egyptian market for new concepts, there has been continuous growth of new players, which are offering creativity along the existing food trends. These players are harnessing the power of social media to launch new brand concepts in a cost-efficient way to increase brand outreach and increase consumer engagement.

Fast food players offer greater value deals over delivery platforms

With the increasing number of smartphone users in Egypt, fast food players have increased their presence via ordering platforms. By partnering with the ordering platforms, limited-service players can reach out to more consumers and they have been offering greater value deals over these platforms.

Limited service restaurants to remain popular over the forecast period

Limited service restaurants are set to pose steady growth over the forecast period, as consumers seek pocket- friendly yet enjoyable food on the go, suitable to their busy lifestyle. Whereas Middle Eastern fast food is the most popular due to its high availability and affordability, it is set to continue to grow, given the greater cultural affinity and its being part of the Egyptian cuisine.

COMPETITIVE LANDSCAPE

International limited-service restaurant chains lead despite strong competition from local players

Americana Group continued to lead limited-service restaurants in Egypt, having the franchise rights of a wide variety of the popular chains such as KFC and Baskin Robbins. Manfoods Egypt with its McDonald’s franchise also maintained its leading place as the favourite chained burger limited restaurant brand in Egypt, despite inflationary pressures impacting the brand’s margins in the country.

With focus on traditional cuisine, Middle Eastern limited-service restaurants remains the favourite amongst masses

Middle Eastern food is still the most widely popular food amongst the masses in Egypt, as traditional cuisine largely features bread and beans, which are considered fulfilling meals. Additionally, Middle Eastern cuisine is not limited to the concept of full-service restaurants in the country, as many limited-service outlets offer traditional cuisine in quick-service formats.

Modern bakeries continue to grow in Egypt

Modern bakery products limited-service restaurants is expanding its presence in the country, targeting class A & B customers at premium prices. They are popular for their good quality.

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