Limited-services restaurants suffered a catastrophic plunge in eat-in sales during the COVID-19 pandemic as most consumer foodservice outlets were forced to close for long periods during the lockdown periods. Although drive-through and home delivery sales benefited, consumer foodservice outlets were only permitted to offer delivery and takeaway services throughout the week from the end of Ramadan on 24 May.
With the increasing number of smartphone users in Egypt, a growing number of limited-service restaurants looked to increase their presence through online ordering and delivery platforms towards the end of the review period, and these investments paid off during the COVID-19 pandemic in 2020. By partnering with these platform providers, limited-service restaurants were able to reach out to consumers during the lockdown periods.
Limited-service restaurant outlets in Egypt are not limited to global chains, with a diverse array of local and regional brands also present in the country. These feature a good representation of menu types, including burgers, sandwiches, shawarma (thinly sliced meat), Middle Eastern (featuring the national dish, koshari, a dish of mixed rice and lentils topped with a spicy tomato and garlic vinegar), as well as bakery products and pizza.
Limited-service restaurants is expected to record strong double-digit constant 2020 foodservice value growth over the first three years of the forecast period, followed by good single-digit rates in 2024 and 2025. Even so, actual value sales will not exceed pre-pandemic levels until 2023, such was the devastation wrought on the channel by the COVID-19 pandemic in 2020.
Online ordering is expected to record strong double-digit constant 2020 foodservice value growth throughout the forecast period. Although offline sales will remain by far the most popular, online will increase its share of overall sales.
Home delivery sales are set to witness a modest constant 2020 foodservice value decline over the forecast period.
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