Limited-service restaurants will register healthy growth over the forecast period, with further outlets expected to open. Continuing population growth will support value sales.
Saudi giant Al Baik is looking to profit from the growing popularity of chicken limited-service restaurants and announced in 2022 that it is going to open outlets in Egypt. Many Egyptian consumers are already familiar with the chain, with many having worked in the Saudi oil industry, and it is predicted that Al Baik will prove popular in Egypt.
Leading bakery chain TBS has announced further expansion plans, including also offering their products through third party retailers. The company has also negotiated an EGP500 million deal in order to double its production volumes, with a target of reaching EGP1 billion in sales.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
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