Limited-Service Restaurants in Denmark

PROSPECTS

Meat-free meals are increasingly popular in limited-service restaurants

Various international reports by climate experts and scientists warn about the effects of climate change and the possible outcomes of intensified global warming. The significant impact of the meat industry has been highlighted and therefore some media and experts have proposed, as a solution, the reduction of meat consumption in developed countries.

Takeaway and home delivery strengthen

Busy Danes increasingly value convenience and the possibility of getting something to eat quickly and easily. As a result, limited-service restaurants is second strongest within Danish consumer foodservice in terms of foodservice value sales.

Burger joints are on the rise

Chained burger limited-service restaurants led foodservice value sales and experienced very strong growth in terms of number of outlets in 2018. Among new players in consumer foodservice, a third are burger restaurants, which confirms the popularity of this kind of food.

COMPETITIVE LANDSCAPE

Bakery products limited-service restaurants weakens

Bakery products limited-service restaurants experienced a slowdown in 2018, with only Lagkagehuset expanding its number of outlets. Emmerys experienced losses in the first part of the year and The Bagel Co lost several outlets.

Convenience stores still dominate but are endangered

Among chained brands, limited-service restaurants is still dominated by convenience stores in terms of the number of outlets. However, chained convenience stores limited-service restaurants experienced a moderate loss of outlets in 2018 for various reasons.

Crisis at the pizza place

Domino’s Pizza still led pizza limited-service restaurants in 2018 but lost several outlets due to much criticism regarding the quality of the products. Moreover, some outlets have needed to be closed due to hygiene issues.

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