Limited-Service Restaurants in Denmark

PROSPECTS

Bakery products limited-service restaurants and convenience stores limited-service restaurants benefit from the rising interest in convenient food solutions

In 2019, bakery products limited-service restaurants recorded increased growth, in chained outlets as well as among independent stores. Bakery products limited-service restaurants grew as a result of the previous years’ focus on convenience, with bakery products offering on-the-go snack solutions and fast meal solutions.

The warm summer boosts sales for ice cream limited-service restaurants, but burger limited-service restaurants retains its lead, benefiting from expansion strategies

Benefiting from a hot summer, ice cream limited-service restaurants recorded the highest level of growth in 2019, with chained ice cream limited-service restaurants performing the best. This further stimulated growth for the chain Paradis Is, enabling its expansion across the country.

Meat-free meals and eco-friendly packaging solutions are on the rise, responding to consumers demands for meat alternatives and plastic-free waste

The impact of climate change and the possible outcomes of intensified global warming are well published in Denmark, with a significant focus given to the impact of the meat industry. This has resulted in a rise of eco-friendly consumers who look to reduce their meat consumption, leading to veganism and vegetarianism becoming stronger in Denmark.

COMPETITIVE LANDSCAPE

Domino’s Pizza closes its doors following criticism of its hygiene standards, making room for Gorm’s to expand and lead the landscape

In 2019, the pizza giant Domino’s Pizza closed the doors of most of its restaurants in Denmark, following a sanitary scandal, where criticism was given to its hygiene standards. This led to pizza limited-service restaurants losing its most influential player.

Carl’s Jr updates its digital strategy to compete against Burger King and McDonald’s, as burgers remains a favourite food of consumers in Denmark

Third place burger limited-service player, Carl’s Jr, updated its digital strategy in 2019, with the launch of a smartphone app that enables consumers to order ahead of time, reducing queuing time.

Lagkagehuset A/S records strong growth, benefiting from the increased interest in baking products, aligned with consumer demands for convenient food solutions

Lagkagehuset A/S growth continued to grow in 2019, as it had done across the review period, to become a key player in the bakery products limited-service restaurants. Lagkagehuset A/S also benefited from the bad press Emmerys ApS received during the year, which saw the third-placed player lose further share, while second-placed Lagkagehuset A/S grew.

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