Limited-Service Restaurants in Singapore

PROSPECTS

Healthier menus being pushed by government, manufacturers and consumers

With the rising concern over growing non-communicable diseases and obesity levels, the government is pushing initiatives to encourage healthier eating habits through the various grants launched to support companies to produce healthier food products such as healthier dining grants and healthier ingredient development schemes. With the support and push from the government, food and beverage outlets in Singapore are more open in using and promoting healthier choice menus and dishes, including quick limited-service restaurants such as 4Fingers, McDonald’s, the Soup Spoon, and so on.

Digital applications, both an opportunity and a threat to limited-service restaurants

Technologies help to improve operations of limited-service restaurants; from the first step of preparation, to the last step of reaching out to more consumers and payment settlement. Players such as McDonald’s, Subway and 4Fingers have utilised the possibility of a wider outreach through their presence on third party food delivery applications such as GrabFood and Deliveroo.

COMPETITIVE LANDSCAPE

Finding balance between quality, variety and convenience

Despite the growing health awareness among consumers, demand for fast food is still growing in the city state given its accessibility by consumers in every corner of Singapore. Singaporeans are living increasingly complicated existences and are seeking help to simplify their lives.

Sustainability continues to be the direction that players are looking at

Singapore has long held a reputation for being a clean and green city with various stakeholders recognising the correlation between healthy environment and people’s quality of life. Sustaining the environment has now been pushed beyond the sole responsibility of the government to the public in general.

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