In 2021, Singapore entered a transition phase that allowed residents to dine out more often. In contrast, in 2020, dine-in operations were completely closed during the 2-month Circuit Breaker period as part of efforts to minimise the risk of community infection of COVID-19 when there was no vaccine available.
In 2020, food delivery platforms gained in importance for Singapore’s foodservice landscape by enabling continual outreach of foodservice establishments to consumers amidst extensive lockdowns as well as dine-in restrictions. With working from home remaining a default for a significant part of 2021, cooking fatigue crept into consumers’ lives, thus encouraging further usage of home delivery platforms.
In 2021, there was an overall increase in foodservice sales for limited-service restaurants. This was supported by an improvement in digital preparedness by foodservice establishments which has allowed these businesses to tap into fast-growing food delivery solutions in addition to the improving vaccination rate, whereby up to 96% of the eligible population (aged 12 years and above) was fully vaccinated, one of the highest rates internationally.
The local government has implemented a contingency plan to treat COVID-19 as endemic over the forecast period, and thus social distancing restrictions are expected to be lifted further. This means greater socialising and eating out occasions will be permitted.
Over the review period, limited-service restaurants proved that they could respond quickly to consumers’ changing food requirements with many launches of innovative, limited-edition items in addition to their regular offer. For instance, 2021 saw chicken limited-service restaurant chain KFC offer meat-free burgers for a limited time, to address the dynamic flexitarian trend, with waffle chicken and Japanese-inspired Shoyu chicken, while convenience stores limited-service restaurant chain 7-Eleven partnered with the plant-based meat company Impossible Foods to create a line-up of plant-based ready meals and packaged convenient food.
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Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.See All of Our Definitions
This report originates from Passport, our Fast Food research and analysis database.
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