Whilst labour costs continue to rocket, limited-service restaurants, especially fast food chains, have been able to incorporate mechanisation to mitigate rising staffing costs. For instance, self-ordering kiosks in McDonald’s have proven to reduce customers’ waiting time, process orders more quickly and improve ordering accuracy.
Diners are increasingly looking for healthy and well-balanced meal options. Brands with an increased focus on health performed strongly in recent years, including McDonald’s and KFC.
Whilst McDonald’s had already expanded its range of healthier options with salads and whole grain muffins over the last few years, the fast food chain also recently introduced a new breakfast item – red rice porridge. The low-fat, 150-calorie new menu option is made of red rice, sweet potato, shiitake mushrooms, bean curd, corn and goji berries.
McDonald’s remained the undisputed leader in limited-service restaurants in value terms in 2018, and saw a continued increase in its value share. The iconic brand engages in constant product innovation to keep up with consumers’ changing tastes and the desire for healthier options.
Whilst McDonald’s is commonly associated with unhealthy meal options, it has been developing healthier options and repositioning itself to attract increasingly health-conscious consumers. It expanded its range of healthier options with salads and whole grain muffins during the review period, and also recently introduced a new breakfast item – red rice porridge, which is low-fat and low-calorie and made with ingredients which are perceived to be healthy.
KFC introduced a new dine-in and takeaway option on its mobile app. Users can beat the queues by ordering and paying through the app.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fast Food in Singapore market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.