Demand for fast food continues to grow strongly in Peru, with competition in the area intensifying. Leading business groups have expanded their operations, with the opening of numerous stores, along with new shopping centres throughout the country.
Growth prospects in this area are concentrated in Lima and cities of the interior of the country. By 2018, two Shopping Centres had been inaugurated via an investment of USD25 million in one district of the southern cone and another near the port of Callao.
Over the last year, sales of a type of ice cream made in Thailand have become widespread, with rolls of instant ice cream including a wide variety of inputs, ranging from fruit to cookies. These rolls are now offered in stores and streets throughout the country and are seeing demand throughout the year.
While fast food sales continue to grow, the area is also seeing competition from restaurants, which offer larger spaces and are looking for ways to be more efficient, attract more consumers and make the most of the area they occupy. Constant communication of messages related to health, healthy food and the reduction of frying has been maximised with new healthy eating legislation from the government in a bid to reduce consumption of foods with a high content of fat and sugars and thus tackle the growing obesity and diabetes crisis.
Significant events over the past year included the re-entry of US pizza chain Little Caesar and the purchase of Pizza Hut by Spanish company Telepizza. Fast food pizza has been significantly boosted by the expansion plans of Caesar and the massive entrance of Pizza Hut with fifty stores.
The two most important fast food chicken chains in Peru continue to expand their offering of fast food chicken, burger and pizza to attract new consumers. As the largest area in terms of outlets, this represents important competition for international chained burger, chicken and pizza limited-service restaurants that operate in the country.
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