Executive Summary

Apr 2019
PROSPECTS
Hamburger outlets continue to see strong growth

Demand for fast food continues to grow strongly in Peru, with competition in the area intensifying. Leading business groups have expanded their operations, with the opening of numerous stores, along with new shopping centres throughout the country.

Beyond Lima and middle-income segment

Growth prospects in this area are concentrated in Lima and cities of the interior of the country. By 2018, two Shopping Centres had been inaugurated via an investment of USD25 million in one district of the southern cone and another near the port of Callao.

Boom in demand for rolled Thai fried ice cream rolls

Over the last year, sales of a type of ice cream made in Thailand have become widespread, with rolls of instant ice cream including a wide variety of inputs, ranging from fruit to cookies. These rolls are now offered in stores and streets throughout the country and are seeing demand throughout the year.

COMPETITIVE LANDSCAPE
Healthy food trend could impact fast food sales

While fast food sales continue to grow, the area is also seeing competition from restaurants, which offer larger spaces and are looking for ways to be more efficient, attract more consumers and make the most of the area they occupy. Constant communication of messages related to health, healthy food and the reduction of frying has been maximised with new healthy eating legislation from the government in a bid to reduce consumption of foods with a high content of fat and sugars and thus tackle the growing obesity and diabetes crisis.

New players and forming of alliances within pizza

Significant events over the past year included the re-entry of US pizza chain Little Caesar and the purchase of Pizza Hut by Spanish company Telepizza. Fast food pizza has been significantly boosted by the expansion plans of Caesar and the massive entrance of Pizza Hut with fifty stores.

Pollerías continues to expand within fast food

The two most important fast food chicken chains in Peru continue to expand their offering of fast food chicken, burger and pizza to attract new consumers. As the largest area in terms of outlets, this represents important competition for international chained burger, chicken and pizza limited-service restaurants that operate in the country.

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Limited-Service Restaurants in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Peru?
  • What are the major brands in Peru?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Peru?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Limited-Service Restaurants in Peru - Category analysis

HEADLINES

PROSPECTS

Hamburger outlets continue to see strong growth
Beyond Lima and middle-income segment
Boom in demand for rolled Thai fried ice cream rolls

COMPETITIVE LANDSCAPE

Healthy food trend could impact fast food sales
New players and forming of alliances within pizza
Pollerías continues to expand within fast food

CATEGORY DATA

Table 1 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Peru - Industry Overview

EXECUTIVE SUMMARY

International recognition and conservative consumer base
Ceviche reinvented and strongly promoted
Competition moves to periphery of Lima and provinces
Sales dominated by independent players embracing innovation
Healthy economic growth, while new legislation formalises gastronomy

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources