In the forecast period, limited-service restaurants is expected to continue to see growth. Consumers are expected to continue to return to their former habits, including returning to restaurants, but new habits are expected to persist.
As the on-demand era continues to unfold, consumers are growing more used to practicality. More demanding consumers are set to keep looking for proximity, with affordable on-demand food and drink within reach wherever they are.
Sustainability remains a key concern for the population, and Brazilians show great awareness of the issue. Consumers continue to prefer those brands and operators that apply sustainable practices.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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