With the first case of Coronavirus (COVID-19) in Brazil being diagnosed in late February 2020, the pandemic quickly escalated over following months, resulting in a staggering number of reported cases and one of the highest per capita death rates worldwide. The pandemic hit the country in waves, with São Paulo, Rio de Janeiro and Amazonas the first states to report high death tolls.
Limited-service restaurants usually have mid-priced positioning and count on a more robust share of sales dedicated to drive-through, takeaway and home delivery. Thus, the direct impact of the COVID-19 crisis on system-wide sales and the outlet count was not as severe as in some other categories, where the experiential appeal of the eat-in service was directly impacted by quarantine restrictions.
Online ordering saw dynamic growth within sales of limited-service restaurants in 2020, in response to an increasing portion of home delivery transactions. Last-mile delivery players like iFood, Rappi and Uber Eats reported strong sales growth, as consumers adapted to social isolation measures and remote working through the year.
Online ordering is expected to continue to offer important growth opportunities for limited-service restaurants in the forecast period. Consumers have become familiar with the process of ordering food through smartphone applications, and this new habit is set to become more widespread.
With the mass vaccination programme expected to take longer than anticipated to complete in Brazil, consumers who acquired to habit of ordering food online will preserve that practice over the short to medium term. This will continue to benefit limited-service restaurants, especially chained players that can already count on an operational structure to support delivery activities.
Product-specific limited-service categories, such as chicken limited-service restaurants, are expected to gain ground over the forecast period. Chicken limited-service restaurants is still a fairly small category in Brazil, with a sparse population of independent players and few international chains.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Fast Food industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fast Food industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Fast Food research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page