Footwear was understandingly severely impacted by the lockdown periods in 2020. The closures of schools and most stores, together with the explosion of remote working, which was strongly encouraged by the French government, limited demand, while the limitation of running to a radius of 1km from home at the beginning of the first lockdown in March 2020 also meant consumers needed to purchase less footwear.
Children’s footwear suffered less than other types in 2020 as children frequently change sizes and thus at least one pair of shoes per year is necessary for them. Sneakers also fared better as more French citizens took part in sports and fitness activities on a regular basis, as interest in performance footwear such as football boots and running shoes was already on the rise prior to the pandemic.
The third ranking player in footwear is Vivarte, an apparel and mainly footwear specialist retailer which previously owned a dozen brands but could end 2020 with only two brands: Minelli (footwear) and Caroll (apparel). The combination of the Yellow Jacket protests in 2018-2019, strikes in 2019, its weak online capabilities and colossal debt has forced Vivarte to divest most of its brands in recent years.
The outlook for footwear is not particularly promising over the forecast period as whole, despite strong growth in 2021 as life begins to return to previous patterns towards the end of the year.
The trend towards second-hand and sustainable products was late to enter footwear; nonetheless, it seems that the pandemic and acceleration of the deconsumption trend after the lockdown is likely to boost the phenomenon going forward. This is exemplified by new concepts such as Veja Darwin in Bordeaux where consumers can buy new and second-hand sneakers and even learn how to repair them.
The trend towards greater consolidation in the French footwear category is set to continue. Other than the acquisition of formerly-owned brands by Vivarte, competition between footwear and sport goods specialist retailers and pure play e-commerce operators such as Zalando, Spartoo and Sarenza will likely intensify.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Footwear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Footwear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page