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Country Report

Footwear in

Footwear in Italy

16 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Footwear will record another sluggish performance

Over the forecast period, the economic situation is expected to develop more positively than over the review period. As Italian consumers feel their purchasing power increasing again, they will have more money to spend on footwear, a category that they under-prioritised over the review period.

Children’s footwear is less sensitive to the economic and social climate

In general, children's footwear is less sensitive to the economic climate than men’s footwear and women’s footwear. Children, unlike adults, outgrow their shoes very rapidly and need new ones at regular intervals, regardless of how well the economy is doing.

Sports-inspired footwear and performance footwear perform well

Sports-inspired footwear and performance footwear will continue to be very popular over the forecast period. Both product categories will record constant value growth rates.

COMPETITIVE LANDSCAPE

Footwear is led by sportswear players

With the explosion in demand for sports footwear in recent years, Nike Italia SRL and adidas Italy SpA continue to register high value shares in footwear, together with some of the highest value sales increases.

Bata SpA is regaining ground in Italy after a fall

Bata SpA is continuing its restyling, which started in 2014-2015, by focusing on both the product and its retailing. The Bata brand’s image has always been that of comfort but is now more related to femininity, which is the reason why the company decided in 2017 to establish a collaboration with the showgirl Melissa Satta, who has recently presented a new capsule shoes line, of which the main tagline is “My shoes first”.

Adidas Italy SpA owes its success to women’s footwear

Some of the strongest value growth in actual sales terms in the review period was recorded by the sports brand company adidas Italy SpA. It not only benefited from the rising general popularity of sport and exercise in Italy, but also successfully enlarged a running line specifically for women, which had launched in 2016.

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Samples

Footwear Market Sample Report Footwear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Footwear in Italy?
What are the major brands in Italy?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Footwear in Italy - Category analysis

HEADLINES

PROSPECTS

Footwear will record another sluggish performance

Children’s footwear is less sensitive to the economic and social climate

Sports-inspired footwear and performance footwear perform well

COMPETITIVE LANDSCAPE

Footwear is led by sportswear players

Bata SpA is regaining ground in Italy after a fall

Adidas Italy SpA owes its success to women’s footwear

CATEGORY DATA

Table 1 Sales of Footwear by Category: Volume 2012-2017
Table 2 Sales of Footwear by Category: Value 2012-2017
Table 3 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Footwear: % Value 2014-2017
Table 7 Distribution of Footwear by Format: % Value 2012-2017
Table 8 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 9 Forecast Sales of Footwear by Category: Value 2017-2022
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Value sales continue to decline in Italian apparel and footwear

Athleisure, recycled clothing, “Made in Italy” artisanal production and customisation all gain ground

The competitive environment is evolving fast, due to changing consumer patterns

Internet retailing will maintain dynamic growth

Apparel and footwear is likely to lose sales over the forecast period

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 13 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 18 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Footwear in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Footwear will record another sluggish performance

Children’s footwear is less sensitive to the economic and social climate

Sports-inspired footwear and performance footwear perform well

COMPETITIVE LANDSCAPE

Footwear is led by sportswear players

Bata SpA is regaining ground in Italy after a fall

Adidas Italy SpA owes its success to women’s footwear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Footwear in Italy - Category analysis

HEADLINES

PROSPECTS

Footwear will record another sluggish performance

Children’s footwear is less sensitive to the economic and social climate

Sports-inspired footwear and performance footwear perform well

COMPETITIVE LANDSCAPE

Footwear is led by sportswear players

Bata SpA is regaining ground in Italy after a fall

Adidas Italy SpA owes its success to women’s footwear

CATEGORY DATA

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Value sales continue to decline in Italian apparel and footwear

Athleisure, recycled clothing, “Made in Italy” artisanal production and customisation all gain ground

The competitive environment is evolving fast, due to changing consumer patterns

Internet retailing will maintain dynamic growth

Apparel and footwear is likely to lose sales over the forecast period

MARKET DATA

DEFINITIONS

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