Footwear in Italy

March 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Footwear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Footwear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Footwear in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Footwear in Italy?
  • Which are the leading brands in Italy?
  • How are products distributed in Italy?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Footwear in Italy?
  • Where is future growth expected to be most dynamic?

Footwear in Italy - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Economic and still restricted mobility see consumers limit purchases and look for promotions
Return to school, sport and play and growth spurts boost the demand for children’s footwear
Comfort and exercise trends favour sportswear brands over more formal footwear brands

PROSPECTS AND OPPORTUNITIES

High vaccination rate is set to speed the return to normality and increase the demand for footwear
Declining birth rate and more robust pandemic performance is likely to slow children’s footwear, while a passion for shoes to help women’s footwear remain the largest category
Increasing willingness to use an array of options augurs well for men’s footwear

CATEGORY DATA

Table 1 Sales of Footwear by Category: Volume 2016-2021 Table 2 Sales of Footwear by Category: Value 2016-2021 Table 3 Sales of Footwear by Category: % Volume Growth 2016-2021 Table 4 Sales of Footwear by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Footwear: % Value 2017-2021 Table 6 LBN Brand Shares of Footwear: % Value 2018-2021 Table 7 Distribution of Footwear by Format: % Value 2016-2021 Table 8 Forecast Sales of Footwear by Category: Volume 2021-2026 Table 9 Forecast Sales of Footwear by Category: Value 2021-2026 Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Footwear by Category: % Value Growth 2021-2026

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2016-2021 Table 13 Sales of Apparel and Footwear by Category: Value 2016-2021 Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021 Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021 Table 16 NBO Company Shares of Apparel and Footwear: % Value 2017-2021 Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021 Table 18 Distribution of Apparel and Footwear by Format: % Value 2016-2021 Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2021 Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026 Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026 Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Footwear

  • Children's Footwear
  • Men's Footwear
  • Women's Footwear

Footwear

This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Footwear research and analysis database.

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