Retail volume and current value sales of footwear are expected to continue to grow in the short to medium term, before experiencing a flatter performance, with marginal decreases anticipated towards the end of the forecast period. In constant 2023 terms, retail value sales are projected to grow marginally in 2024 (not in children’s footwear), but decrease over the remainder of the forecast period.
Children’s footwear, which returned to the 2019 pre-pandemic level in retail current value terms in 2022, is set to see the subsequent slowdown continue in the forecast period. The demand for children’s footwear was more resilient than for adult’s footwear during the COVID-19 pandemic.
Women’s footwear, the main category within footwear in Italy, is expected to see a slight retail current value CAGR (negative 2023 constant value CAGR) and a marginal retail volume CAGR. As a consequence of the shrinking population trend and the high maturity of the category, women’s footwear is not expected to see a return to the 2019 pre-pandemic level in retail volume terms before the end of the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Footwear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!