Sales of footwear in Italy will continue rise in the in the short term, experiencing a flatter performance and small decreases towards the end of the forecast period. Pre-pandemic current value sales levels will return in 2023 thanks to consumers returning to pre-pandemic lifestyles, including more time in the office, socialising, travelling and practising sports more – all trends that will lead to a rise in demand for footwear.
Men’s footwear is set to see the highest retail volume and value CAGR growth rates in the early-to-mid-forecast period, albeit from a lower base than women’s footwear. However, men’s footwear is also predicted to see small drops in sales over the remainder of the forecast period.
Women’s footwear will continue its recovery in retail volume and value terms in the short to medium term, though with only slightly positive volume growth. Women in Italy are perceived to be being very passionate about shoes, and they tend to purchase more pairs each year, compared to men, with women’s footwear being the largest product area in footwear overall in Italy.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See All of Our DefinitionsThis report originates from Passport, our Footwear research and analysis database.
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