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Country Report

Footwear in

Footwear in Italy

15 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Footwear’s performance set to improve

The economic climate is set to slowly improve in Italy, which will benefit footwear value sales. As consumers’ purchasing power and confidence gradually improves, Italians are likely to have a less cautious approach to spending on footwear.

Growth driven by sports-inspired and performance footwear

Sports-inspired footwear and performance footwear will continue to be in high demand amongst consumers of all ages. Consumers are not only physically more active, but are also teaming comfortable sportswear, including sports footwear, with smart, fashion items.

Children’s footwear to perform well

Italy continues to witness a shrinking number of births year-on-year, and the birth rate is not expected to pick up over the forecast period. Nonetheless, children’s footwear is set to record current value growth over the forecast period.

COMPETITIVE LANDSCAPE

Sportswear brands in the lead

The highly fragmented competitive landscape of footwear is dominated by Nike Italia and adidas Italy, which are continuing to gain share due to the athleisure trend. Both brands benefit from important sponsorship agreements and their digital strategies, which include offering personalised footwear.

Bata’s successful strategy

The most traditional type of footwear in Italy is “city shoes”, including the Bata and Geox brands. Bata is successfully conveying an image of style with comfort, beyond its value for money reputation.

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Samples

Footwear Market Sample Report Footwear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Footwear in Italy?
What are the major brands in Italy?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Footwear in Italy - Category analysis

HEADLINES

PROSPECTS

Footwear’s performance set to improve

Growth driven by sports-inspired and performance footwear

Children’s footwear to perform well

COMPETITIVE LANDSCAPE

Sportswear brands in the lead

Bata’s successful strategy

CATEGORY DATA

Table 1 Sales of Footwear by Category: Volume 2013-2018
Table 2 Sales of Footwear by Category: Value 2013-2018
Table 3 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Footwear: % Value 2015-2018
Table 7 Distribution of Footwear by Format: % Value 2013-2018
Table 8 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 9 Forecast Sales of Footwear by Category: Value 2018-2023
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear continues its downward trend

Athleisure impacts all categories and drives growth

Fast fashion brands expand further

Internet retailing records dynamic growth

Rising consumer confidence to benefit forecast performance

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 13 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 18 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Footwear in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Footwear’s performance set to improve

Growth driven by sports-inspired and performance footwear

Children’s footwear to perform well

COMPETITIVE LANDSCAPE

Sportswear brands in the lead

Bata’s successful strategy

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Footwear in Italy - Category analysis

HEADLINES

PROSPECTS

Footwear’s performance set to improve

Growth driven by sports-inspired and performance footwear

Children’s footwear to perform well

COMPETITIVE LANDSCAPE

Sportswear brands in the lead

Bata’s successful strategy

CATEGORY DATA

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear continues its downward trend

Athleisure impacts all categories and drives growth

Fast fashion brands expand further

Internet retailing records dynamic growth

Rising consumer confidence to benefit forecast performance

MARKET DATA

DEFINITIONS

SOURCES

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