After having seen demand rebound strongly over 2021-2022, footwear looks set to experience a slowdown in total volume sales growth in 2023 as consumption patterns stabilise. Increased caution around discretionary spending will also subdue demand in the short term as high inflation continues to drive up prices and the general cost of living.
Sneakers are expected to be among the best performing product types within footwear over the forecast period. Many Hungarians have recently developed a greater appreciation for the comfort such products provide while spending more time at home due to the fallout of the pandemic, and demand should continue to be bolstered by the athleisure, streetwear and smart casual fashion trends, the rising incidence of remote working and the relaxation of workplace dress codes.
With Hungarians having recently become more comfortable with online shopping due to changes brought about by the pandemic, purchases of footwear via the e-commerce channel should continue to increase steadily over the forecast period. Sales will also be buoyed by sustained investment in digital marketing activities by brand owners and multi-brand online retailers such as Zalando, About You and Answear.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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