Executive Summary

Mar 2019
PROSPECTS
Danes’ increasingly active lifestyles drive growth in sports footwear

One of the main trends within footwear over the review period was the health and exercise trend, which continues to increase in importance. In 2018, sports footwear accounted for a significant share of value sales, indicating the strength of the sports trend within footwear.

Internet retailing become increasingly important in footwear

Internet retailing was the fastest growing channel in footwear in Denmark over the review period, as a larger number of Danes turned to online shopping to find the best deals and benefit from the channel’s convenience. While online giants, such as Zalando, led the way in internet retailing, a growing number of footwear specialist internet retailers, such as Brandos, contributed to increasing the popularity of online shopping for footwear.

COMPETITIVE LANDSCAPE
Ecco Sko lead footwear in Denmark

Local player Ecco Sko maintained its leading position in footwear in Denmark over the review period, with the company seeing a small increase in value share. Ecco Sko was founded in Denmark in 1963, and is a brand that most Danes are very familiar with; consequently, the brand enjoys a high level of brand recognition and loyalty amongst Danish consumers.

Sports footwear players enjoy success

The leading sports footwear players in Denmark, Nike Denmark and adidas Danmark, continued to perform well over the review period, with both manufacturers increasing their value shares in the overall footwear category. One of the side effects of the strong health and wellness trend that has been sweeping the country in recent years is that a growing number of Danes are becoming more physically active and attend gyms, jog or do other fitness-related activities.

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Footwear in Denmark

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Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Footwear in Denmark?
  • What are the major brands in Denmark?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Footwear in Denmark - Category analysis

HEADLINES

PROSPECTS

Danes’ increasingly active lifestyles drive growth in sports footwear
Internet retailing become increasingly important in footwear

COMPETITIVE LANDSCAPE

Ecco Sko lead footwear in Denmark
Sports footwear players enjoy success

CATEGORY DATA

Table 1 Sales of Footwear by Category: Volume 2013-2018
Table 2 Sales of Footwear by Category: Value 2013-2018
Table 3 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Footwear: % Value 2015-2018
Table 7 Distribution of Footwear by Format: % Value 2013-2018
Table 8 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 9 Forecast Sales of Footwear by Category: Value 2018-2023
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Apparel and Footwear in Denmark - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear value sales increase in 2018
Sportswear trend impacts apparel and footwear in Denmark
Bestseller and H&M Hennes & Mauritz continue to lead apparel and footwear
Internet retailing continues to see strong growth
Moderate growth in value sales over the forecast period

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 13 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 18 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

Other terminology:

SOURCES

Summary 1 Research Sources