During the COVID-19 pandemic in 2020, demand for casual footwear increased considerably as consumers preferred comfortable footwear options in 2020 whilst they spent more time at home and had fewer occasions for formal attire. This saw increases in sales of footwear brands such as Crocs which are designed for comfort.
In July 2020, LC Waikiki opened its first monobrand specialist footwear outlet in Turkey. The new outlet is called LCW steps and, unlike the brand’s other outlets, focusses on sales of footwear products.
There were a series of concordat declarations in the footwear industry in 2018 and 2019, as Turkish industry fell on hard times. These concordat declarations included a number of key companies in the footwear category including Hotiç, Beta, Inci, and Yesil.
Children’s footwear outperformed men’s and women’s footwear in volume and current value growth terms in 2020 and looks set to remain the most dynamic of the three categories in both respects over the forecast period. In addition to steady population growth, children’s footwear will continue to benefit from the fact that shrinking family sizes in Turkey mean many parents now have more money to spend per child.
Diversification is expected to benefit retailers in apparel and footwear over the course of the forecast period. In the aftermath of the COVID-19 pandemic, more players are expected to diversify their offerings, which will lead companies to expand into footwear in the coming years as they diversify their offerings to reach a wider range of consumers.
Sports footwear brands performed well during the COVID-19 pandemic due to the increased demand for comfortable footwear and the greater focus on fitness, which was provoked by the health concerns associated with the COVID-19 crisis. These brands are expected to continue to perform well over the forecast period and will also continue to expand their presence in Turkey.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Footwear research and analysis database.
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