Footwear is set to see robust growth in current value terms over the forecast period, While this will be mainly due to inflationary pressures, a shift towards more expensive, branded products will benefit sales, underpinned by an increasing fashion awareness amongst the population. Moreover, despite being an important centre in terms of footwear production, consumption of footwear per person is still low in Turkey compared to European countries, showing much potential for growth.
During the forecast period, more domestic and international apparel specialists are expected to diversify their offerings, expanding into footwear to reach a wider range of consumers. This trend will be particularly prevalent in fast fashion, where brands such as Zara, Mango and LC Waikiki will increase the number of footwear collections in their stores in order to attracting consumers.
Sports footwear brands performed well during the COVID-19 pandemic, supported by the increased demand for casual and comfortable footwear amid the focus on both relaxation and fitness. Sportswear brands and chained retail outlets are expected to expand their presence and continue to perform well over the forecast period as the sports and fitness trend gathers pace.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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