The recent period of economic crisis in Brazil negatively impacted sales of footwear and interrupted the process of innovation and sophistication of consumption. With a general situation of lower available incomes and more uncertainty regarding the economic situation, the average consumer was more diligent in their expenditure on discretionary items, and focused on basic acquisitions.
The new possibilities provided by technological advances have begun to show some examples of extreme customisation using 3D printers and the integration of the 4.0 industry (full integrated automation).
Some companies are anticipating what is to come, and are already offering options that are likely to become more common in the coming years. This is the case of Usthemp, company that produces sneakers to designs sent by consumers via website upload, and it also offers exclusive designs created by artists on-site.
With the gradual improvement of economic indicators, Havaianas (one of the main brands of flip-flops globally) recovered its growth path in volume terms and saw continued value growth. In 2017, due to consumers opting to purchase cheaper products, other medium and smaller brands offering similar products at more affordable prices were favoured.
Nike and adidas have heavily invested in increasing consumer awareness of their performance sports portfolios, such as running. However, the economic crisis negatively affected sports footwear in Brazil, as consumers favoured more basic products.
The competition is expected to continue to increase in sports footwear over the forecast period, with companies such as Asics and Under Armour (which enjoyed rapid growth and rising brand awareness due to their sponsorship of the São Paulo football team) increasing their investment in the country. Saucony and Brooks are other examples of brands that are also available locally, with an increasing number of niche brands also expected to be launched in Brazil.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Footwear industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Footwear in Brazil market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.