The process of verticalization that marked 2022 is expected to generate visible results in the coming years. By encouraging the training of new qualified professionals in the field of programming and the experience of online consumers, Brazilian players can enhance the consumer’s journey to purchase.
In general, apparel and footwear in Brazil has witnessed a strong move towards IPO processes and expanding portfolios of brands owned by the largest players. This dynamic has been working as a driver for increasing competitiveness with footwear brands entering apparel and vice versa.
Despite the intense focus of footwear players to leverage digital points of sale, the omnichannel concept will remain the most promising strategy for brands wanting to interact with a wide group of consumers. In 2022, adidas, Track & Field, Puma and Nike launched concept stores in São Paulo.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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