Strong demand for women’s footwear in conjunction with the rising number of local and international brands penetrating Malaysia has helped to boost sales growth for the category. Female consumers continued to be stimulated significantly by the consistent launch of discounts offered by brands such as Bonia, Carlo Rino, Vincci and Bata.
Price competitive strategies in the form of bundle purchases remained highly popular within footwear during 2018. Many footwear brands such as Bata, Skechers and Vincci continued to offer bundle purchases and discounts as major marketing strategies to attract customers.
Local players such as Padini Holdings and Bonia held strong positions in footwear with brands such as Vincci, Bonia and Brands Outlet in Malaysia. Domestic players remain highly competitive within footwear due to price competitiveness and strong distribution networks.
Footwear specialist retailers such as Vincci, Bata, Skechers and Charles & Keith continued to lead distribution of footwear in value share terms. A significant physical presence of these outlets in shopping centres has ensured the stronger consumer reach of these brands.
Internet retailing continued to gain value share of distribution for footwear in 2018 and it is expected to increase significantly over the forecast period. Consumers can choose from a wide selection of footwear from overseas such as third party websites such as Shopee and Lazada.
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Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Malaysia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Apparel and Footwear market research database.