Executive Summary

Mar 2019
PROSPECTS
Women’s footwear drives sales

Strong demand for women’s footwear in conjunction with the rising number of local and international brands penetrating Malaysia has helped to boost sales growth for the category. Female consumers continued to be stimulated significantly by the consistent launch of discounts offered by brands such as Bonia, Carlo Rino, Vincci and Bata.

Bundle purchases

Price competitive strategies in the form of bundle purchases remained highly popular within footwear during 2018. Many footwear brands such as Bata, Skechers and Vincci continued to offer bundle purchases and discounts as major marketing strategies to attract customers.

COMPETITIVE LANDSCAPE
Local players remain highly competitive

Local players such as Padini Holdings and Bonia held strong positions in footwear with brands such as Vincci, Bonia and Brands Outlet in Malaysia. Domestic players remain highly competitive within footwear due to price competitiveness and strong distribution networks.

Apparel and footwear specialist retailers leading distribution

Footwear specialist retailers such as Vincci, Bata, Skechers and Charles & Keith continued to lead distribution of footwear in value share terms. A significant physical presence of these outlets in shopping centres has ensured the stronger consumer reach of these brands.

Internet retailing continues to gain ground

Internet retailing continued to gain value share of distribution for footwear in 2018 and it is expected to increase significantly over the forecast period. Consumers can choose from a wide selection of footwear from overseas such as third party websites such as Shopee and Lazada.

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Footwear in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Footwear in Malaysia?
  • What are the major brands in Malaysia?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Footwear in Malaysia - Category analysis

HEADLINES

PROSPECTS

Women’s footwear drives sales
Bundle purchases

COMPETITIVE LANDSCAPE

Local players remain highly competitive
Apparel and footwear specialist retailers leading distribution
Internet retailing continues to gain ground

CATEGORY DATA

Table 1 Sales of Footwear by Category: Volume 2013-2018
Table 2 Sales of Footwear by Category: Value 2013-2018
Table 3 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Footwear: % Value 2015-2018
Table 7 Distribution of Footwear by Format: % Value 2013-2018
Table 8 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 9 Forecast Sales of Footwear by Category: Value 2018-2023
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Apparel and Footwear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Stronger demand fuelled by external and internal factors
Modest wear
Highly fragmented competitive environment
Significant rise in online players
Conservative outlook for forecast period

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 13 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 18 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources