The general trend towards sportswear, as growing numbers of consumers engage in regular exercise and sporting activity, is a particularly prominent feature of footwear. As well as purchasing sports footwear for use in sport and exercise, consumers are becoming increasingly drawn to the comfort it provides in everyday wear.
Women’s footwear remained the dominant category in footwear throughout the review period, accounting for more than 70% of overall footwear value in 2018. As with other categories, demand in women’s footwear is being influenced by the athleisure trend.
Although men are becoming more fashion-conscious in Singapore and this is exerting a growing influence on demand in men’s footwear, male consumers still tend to purchase products within the bounds of sports footwear, focusing on products such as the latest releases from Nike and adidas. Nonetheless, the growing willingness to purchase products for their fashionable status and not simply their functionality is leading to male consumers owning a greater number of pairs of shoes and, as a consequence, men’s footwear is expected to be the most dynamic footwear category over 2018-2023.
Charles & Keith remained the leading player in women’s footwear in 2018, as it successfully targeted fashion-conscious Asian women with a wide range of products, including basics, workwear, evening and party footwear, tailored to local demand. The company’s strength is supported by an extensive store network in the Singaporean market, as well as an internet retailing site that provides exclusive online offers.
Bata was the fastest-growing player in the Singaporean footwear market in 2018, having revamped its VivoCity store with a new modernised concept and launched the “Me & Comfortable With It” campaign during the previous year. Bata is the third largest player in the overall footwear category and a top three player in women’s, men’s and children’s footwear, achieving value share growth in every category in 2018.
Already benefiting from the trend towards sports-inspired footwear, Skechers looked to bolster its strength in the Singaporean market through the establishment of new partnerships in 2018. These included the opening of a new concept store at the Suntec City shopping centre, as part of a new franchise partnership with Trendz 360, a major distributor and retailer of sports and lifestyle footwear, in 2018.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Footwear industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Footwear in Singapore market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.