Executive Summary

Mar 2019
PROSPECTS
Growing influence of sport

The general trend towards sportswear, as growing numbers of consumers engage in regular exercise and sporting activity, is a particularly prominent feature of footwear. As well as purchasing sports footwear for use in sport and exercise, consumers are becoming increasingly drawn to the comfort it provides in everyday wear.

Women’s products continue to dominate

Women’s footwear remained the dominant category in footwear throughout the review period, accounting for more than 70% of overall footwear value in 2018. As with other categories, demand in women’s footwear is being influenced by the athleisure trend.

Men becoming more fashion-conscious

Although men are becoming more fashion-conscious in Singapore and this is exerting a growing influence on demand in men’s footwear, male consumers still tend to purchase products within the bounds of sports footwear, focusing on products such as the latest releases from Nike and adidas. Nonetheless, the growing willingness to purchase products for their fashionable status and not simply their functionality is leading to male consumers owning a greater number of pairs of shoes and, as a consequence, men’s footwear is expected to be the most dynamic footwear category over 2018-2023.

COMPETITIVE LANDSCAPE
Charles & Keith expand into children’s footwear

Charles & Keith remained the leading player in women’s footwear in 2018, as it successfully targeted fashion-conscious Asian women with a wide range of products, including basics, workwear, evening and party footwear, tailored to local demand. The company’s strength is supported by an extensive store network in the Singaporean market, as well as an internet retailing site that provides exclusive online offers.

Bata registers strong growth

Bata was the fastest-growing player in the Singaporean footwear market in 2018, having revamped its VivoCity store with a new modernised concept and launched the “Me & Comfortable With It” campaign during the previous year. Bata is the third largest player in the overall footwear category and a top three player in women’s, men’s and children’s footwear, achieving value share growth in every category in 2018.

New partnerships strengthen Skechers’ position

Already benefiting from the trend towards sports-inspired footwear, Skechers looked to bolster its strength in the Singaporean market through the establishment of new partnerships in 2018. These included the opening of a new concept store at the Suntec City shopping centre, as part of a new franchise partnership with Trendz 360, a major distributor and retailer of sports and lifestyle footwear, in 2018.

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Footwear in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Footwear in Singapore?
  • What are the major brands in Singapore?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Footwear in Singapore - Category analysis

HEADLINES

PROSPECTS

Growing influence of sport
Women’s products continue to dominate
Men becoming more fashion-conscious

COMPETITIVE LANDSCAPE

Charles & Keith expand into children’s footwear
Bata registers strong growth
New partnerships strengthen Skechers’ position

CATEGORY DATA

Table 1 Sales of Footwear by Category: Volume 2013-2018
Table 2 Sales of Footwear by Category: Value 2013-2018
Table 3 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Footwear: % Value 2015-2018
Table 7 Distribution of Footwear by Format: % Value 2013-2018
Table 8 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 9 Forecast Sales of Footwear by Category: Value 2018-2023
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Apparel and Footwear in Singapore - Industry Overview

EXECUTIVE SUMMARY

Sport exerts a growing influence
Fashion’s influence spreads
E-commerce expands strongly
Uniqlo extends lead
Constraints on growth

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 13 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 18 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources