Demand for footwear decreased in 2020 and the start of 2021 as consumers spent more time at home and therefore had less need for new shoes. Furthermore, many consumers did not see the need to invest in new footwear, particularly more formal footwear, as there were fewer events to attend in the form of weddings, concerts, and outings in general.
Many consumers were only likely to purchase a new pair of footwear if they needed to replace them due to wear and tear during the lockdowns. Nevertheless, children’s footwear recorded lower declines compared to women’s and men’s, as they grow out of them quickly, and schools reopened during 2020 after the relaxing of lockdown restrictions, which meant that children’s footwear was subject to greater usage.
Intense competition between global sportswear giants Nike and adidas continued in 2021, with Nike Israel Ltd retaining overall leadership of the category from its main rival, due to its leadership in footwear and sports footwear with its brand Nike. Nevertheless, Nike Israel and adidas Israel Ltd remained the only two players in footwear to hold double-digit value share, which is mainly due to the popularity of sports footwear and sports-inspired footwear as a fashion statement.
Retail value sales (at constant 2021 prices) of footwear is predicted to return to greater levels of normalisation during the forecast period, as consumers return to spending more time outdoors and at offices, thus needing a wide range of footwear options. Many Israelis invest in sneakers and trainers due to the athleisure trend and footwear that is suitable for the hot summer season, especially sandals and flip-flops.
Within sports footwear, sports-inspired footwear is anticipated to record the strongest performance, driven by the athleisure trend as many Israelis resume socialising and going to events during the forecast period. Furthermore, many consumers will also return to exercising and focus their attention on their health and wellbeing, benefiting demand for performance footwear.
Footwear is anticipated to benefit from the growth in e-commerce in Israel. Although many consumers still prefer to try on footwear before purchasing it, e-commerce platforms’ sizing is becoming more accurate which is likely to lead to gaining consumers’ trust.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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