Footwear experienced notable declines in 2020 as a result of the home seclusion trend, as the pandemic-induced lockdowns closed schools and encouraged remote working wherever possible, in addition to restricting movement outside of the home. Therefore, consumers did not see the need to invest in new footwear, particularly more formal footwear, when they rarely left their homes during this time.
While footwear is a practical and basic item, consumers were only likely to purchase a new pair if they needed to replace them due to wear and tear during the lockdowns. In general, many consumers, from children to adults, require several pairs of shoes for different activities.
Intense competition between global sportswear giants Nike and adidas continued in 2020, with adidas Israel Ltd regaining overall leadership of the category from its main rival, due to its leadership of children’s footwear with adidas Kids. Nevertheless, Nike remained the overall leading brand.
Footwear is predicted to return to greater levels of normalisation in terms of demand from 2021 onwards, as consumers return to spending time outdoors and will need a wide range of footwear options. Many Israelis have been investing in sneakers and trainers due to the athleisure trend, in addition to footwear that is suitable for the hot summer season, especially sandals and flip-flops.
Over the forecast period, an increasing number of footwear companies will likely focus on comfort and sustainable products as a key to success and points of differentiation. Consumers are seeking items that have an eco-friendly positioning without neglecting the design and comfort elements.
An increasing number of traditional clothing brands such as Zara, Castro, H&M, Adika, Mango and Yanga will continue to expand into footwear, due to its potential for further growth. Many major brands will therefore branch out and expand their product portfolios within their stores to broaden the consumer’s shopping experience.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Footwear research and analysis database.
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