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Country Report

Footwear in

Footwear in Portugal

17 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Portuguese footwear companies keep their focus on the category

The Portuguese footwear industry is experiencing good momentum, being renowned for its production, which is dedicated mainly to exports. Portugal is the second-largest country in the world for footwear, only surpassed by Italy.

Athleisure is among the leading trends

Athleisure is expected to continue to be among the leading trends in footwear over the forecast period, as fashionable trainers will keep increasing in popularity and being worn in all sorts of social occasions. This trend is projected to continue benefiting large sports brands such as adidas, Nike, Puma and New Balance in particular.

An increase in sports practice and changes in mobility are shaping footwear

Apart from sports-inspired footwear, sports footwear is expected to continue growing, given the increasing number of sports practitioners in the country. Footwear specifically designed for certain sports and activities is contributing to this trend.

COMPETITIVE LANDSCAPE

Global sports brands continue leading footwear sales

Adidas and Nike remained the category leaders by value share in 2017. With widely established distribution networks, comprising department stores, sports goods stores and footwear specialist retailers, these brands benefit from enormous consumer recognition and from positive momentum in sportswear, given the athleisure trend.

Cross-selling among categories benefits apparel and footwear giants

Major apparel brands are increasing their attention to footwear. As household incomes increase, and consumer sophistication rises progressively, apparel and footwear players are alert to opportunities emerging in consumption patterns.

New projects are emerging from Portuguese companies

The local footwear category is attentive to opportunities in the market. New projects are regularly launched, for niches.

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Samples

Footwear Market Sample Report Footwear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Footwear in Portugal?
What are the major brands in Portugal?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Footwear in Portugal - Category analysis

HEADLINES

PROSPECTS

Portuguese footwear companies keep their focus on the category

Athleisure is among the leading trends

An increase in sports practice and changes in mobility are shaping footwear

COMPETITIVE LANDSCAPE

Global sports brands continue leading footwear sales

Cross-selling among categories benefits apparel and footwear giants

New projects are emerging from Portuguese companies

CATEGORY DATA

Table 1 Sales of Footwear by Category: Volume 2012-2017
Table 2 Sales of Footwear by Category: Value 2012-2017
Table 3 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Footwear: % Value 2014-2017
Table 7 Distribution of Footwear by Format: % Value 2012-2017
Table 8 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 9 Forecast Sales of Footwear by Category: Value 2017-2022
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Apparel and Footwear in Portugal - Industry Overview

EXECUTIVE SUMMARY

Economic recovery drives apparel and footwear growth

Fast fashion is shaping the market

Apparel – a highly fragmented market with few big local players

Internet retailing grows thanks to brands’ omnichannel strategies

Decreasing unit prices will hamper a maturing market

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 13 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 18 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Footwear in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Portuguese footwear companies keep their focus on the category

Athleisure is among the leading trends

An increase in sports practice and changes in mobility are shaping footwear

COMPETITIVE LANDSCAPE

Global sports brands continue leading footwear sales

Cross-selling among categories benefits apparel and footwear giants

New projects are emerging from Portuguese companies

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Footwear in Portugal - Category analysis

HEADLINES

PROSPECTS

Portuguese footwear companies keep their focus on the category

Athleisure is among the leading trends

An increase in sports practice and changes in mobility are shaping footwear

COMPETITIVE LANDSCAPE

Global sports brands continue leading footwear sales

Cross-selling among categories benefits apparel and footwear giants

New projects are emerging from Portuguese companies

CATEGORY DATA

Apparel and Footwear in Portugal - Industry Overview

EXECUTIVE SUMMARY

Economic recovery drives apparel and footwear growth

Fast fashion is shaping the market

Apparel – a highly fragmented market with few big local players

Internet retailing grows thanks to brands’ omnichannel strategies

Decreasing unit prices will hamper a maturing market

MARKET DATA

DEFINITIONS

SOURCES

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