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Learn more17 pages, Feb 2018
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The Portuguese footwear industry is experiencing good momentum, being renowned for its production, which is dedicated mainly to exports. Portugal is the second-largest country in the world for footwear, only surpassed by Italy.
Athleisure is expected to continue to be among the leading trends in footwear over the forecast period, as fashionable trainers will keep increasing in popularity and being worn in all sorts of social occasions. This trend is projected to continue benefiting large sports brands such as adidas, Nike, Puma and New Balance in particular.
Apart from sports-inspired footwear, sports footwear is expected to continue growing, given the increasing number of sports practitioners in the country. Footwear specifically designed for certain sports and activities is contributing to this trend.
Adidas and Nike remained the category leaders by value share in 2017. With widely established distribution networks, comprising department stores, sports goods stores and footwear specialist retailers, these brands benefit from enormous consumer recognition and from positive momentum in sportswear, given the athleisure trend.
Major apparel brands are increasing their attention to footwear. As household incomes increase, and consumer sophistication rises progressively, apparel and footwear players are alert to opportunities emerging in consumption patterns.
The local footwear category is attentive to opportunities in the market. New projects are regularly launched, for niches.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Footwear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Footwear in Portugal market research report includes:
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Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.