During the pandemic, online sales of footwear shot up as many people started shopping online. Despite this, over the forecast period, retail offline sales are expected to grow with new physical store developments, concepts and innovations expected to draw shoppers back into store-based retailers.
Both international and local players are investing in researching, developing and introducing new footwear featuring new innovations to better serve consumers. For instance, focusing on the growing demand for multifunctional footwear, Crocs launched its Crocs All-Terrain Atlas range which claims to provide comfort while being suitable for all outdoor activities while still maintaining a chic street-style fashion.
As in many industries, sustainability concerns are likely to have a growing influence on the production and sale of footwear over the forecast period with players likely to look to clearly communicate any positive moves that they make. For example, the “Teva Forever” campaign from Teva is a recycling programme which is encouraging consumers to recycle their old Teva sandals into new ones (by donating a pair of old shoes shoppers can receive a THB500 discount on a new pair of Teva).
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Understand the latest market trends and future growth opportunities for the Footwear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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