Moroccan consumers will sustain their preference for casual footwear due to its blend of fashion and comfort. With all footwear manufacturers incorporating sneaker/trainers' lines into their collections, consumers will enjoy a diverse range of products across various price ranges, catering to different budgets.
The heightened focus on health and an active lifestyle, accentuated during the pandemic, is expected to persist. Sports footwear is transitioning from a mere fashion trend to a lifestyle choice, reflecting the increasing engagement of consumers of all ages in sporting activities, including children enrolled in sports clubs.
Despite a continued interest in quality footwear, consumers remain cautious amidst challenging economic conditions. Seeking high-quality products at affordable prices, consumers are drawn towards bargain buys.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See All of Our DefinitionsThis report originates from Passport, our Footwear research and analysis database.
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