Footwear posted a decline in 2020. While the current value losses were considerable, they were less pronounced than those suffered by most apparel categories.
Current value sales of children’s footwear fell dramatically in 2020. The main reason for this was the closure of schools across Morocco, and the nationwide switch to home schooling.
The heavy current value decline in adult footwear in 2020 was mostly caused by the closure of most workplaces, and the widespread switch to working from home. Financial worries brought about by the onset of the COVID-19 pandemic also made consumers less willing to purchase new shoes.
Footwear is expected to return to volume and current value growth in 2021, in line with most other apparel categories. The key driver to the growth in demand will be the reopening of workplaces and schools, which will prompt most Moroccans to switch back from home-based lifestyles to their previous routines.
As Morocco begins its recovery from the COVID-19 pandemic, levels of disposable income are expected to gradually rise again. The creation of new jobs - and restoration of old ones - will encourage current value sales of footwear.
It is not expected that e-commerce will become a popular channel for footwear sales in Morocco before the end of the forecast period. Moroccan consumers overwhelmingly prefer to try on shoes before deciding on whether to purchase them.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Footwear research and analysis database.
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