Footwear returned to volume and current value growth in 2021, in line with most other apparel categories. The key driver to the growth in demand was the reopening of workplaces and schools, which prompted most Moroccans to switch back from home-based lifestyles to their previous routines.
As has been seen with the trend for more relaxed clothing styles within other apparel categories, footwear is also being affected by these fashions. More Moroccan consumers are taking advantage of less formal professional dress codes and hybrid fashions, whereby casual apparel is mixed with smarter apparel to create chic and individual statements.
Moroccan consumers generally spend more money on footwear in the winter, when the weather is coldest, than they do in the spring and summer when more casual footwear, such as slippers, are higher in demand. Price remains another important driver of sales in footwear.
Women’s footwear is a crucial element to keep growth in the overall category healthy. This is because women have a wider range of styles available to choose from in footwear, and often have larger collections of footwear in the wardrobes, with different styles and colours to go with different outfits and for different occasions.
Over the forecast period, levels of disposable income are expected to gradually rise again. The creation of new jobs - and restoration of old ones - will encourage current value sales of footwear.
It is not expected that e-commerce will become a popular channel for footwear sales in Morocco before the end of the forecast period. Moroccan consumers overwhelmingly prefer to try on shoes before deciding on whether to purchase them.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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