Casual footwear will continue to be the preferred option among Moroccan consumers as it is both fashionable and comfortable. Also, as all manufacturers of footwear are introducing trainers lines into their collections, consumers will have a wide variety of products from which to choose with different price categories to suit all budgets.
The pandemic heightened health-consciousness in Morocco with many consumers taking a greater interest in living a more active lifestyle. This trend is likely to continue in the forecast period with sports footwear becoming more of a lifestyle requirement rather than just a fashion trend with consumers of different age categories more and more engaged in sporting activities and children enrolled in sports clubs.
Consumers will remain cautious when it comes to spending, with many seeking high quality footwear at low prices or bargain buys due to lingering economic instability from COVID-19. As such, during the forecast period consumers will still prefer to buy footwear in second-hand stores.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See All of Our DefinitionsThis report originates from Passport, our Footwear research and analysis database.
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