Consumers will increasingly be getting back outside the house in 2023 and beyond, but even as the threat of COVID-19 fades, demand for formal footwear, especially leather shoes, will continue to weaken as working from home has become well-established in Japan. On the other hand, demand for functional, sports-inspired footwear is expected to continue to grow during the forecast period.
As Japan faces a shrinking and ageing population, digital technology will continue to be a key differentiation strategy against the competition to win customers. In 2022, Asics demonstrated the effectiveness of KNEESUP, functional walking shoes for improving walking and health, with NEC’s sensor functionality in-sole, and gait data such as gait speed, stride length, and toe direction, showing that the KNEESUP improves the stride length and travel speed compared with standard shoes.
Brands are promoting new customer experiences that connect the real and digital worlds. For example, Asics rolled out its latest running shoe model, METASPEED EDGE+, on the cycling and running training app Zwift from June to July 2022, and had four Asics-supported athletes lead their own group runs in the app Asics Pro Series, a treadmill running workout that allows participants to train with inspiring athletes.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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