Japan’s population is ageing, both as a result of falling birth rates and increasing life expectancy. With growing numbers of “active seniors” leading healthy, active lifestyles, footwear manufacturers are seeking to address the challenge presented by a contracting overall consumer base by tailoring products to this demographic.
Sneakers/trainers continued to grow in popularity at the end of the review period thanks to a combination of trends, including the shift towards more casual office-wear, the increasing popularity of jogging and the growing gym culture, and the fashionable status of sports footwear, boosted by the athleisure trend. The fashion for sneakers has been supported amongst younger consumers by the surge in popularity of SNS such as Instagram, with consumers posting pictures of their footwear, as well as their outfits.
Internet retailing is expected to grow only marginally in footwear over the forecast period, because consumers prefer to try products on before purchasing them. As hey work to address the broader challenge represented by e-commerce, some department stores are putting particular effort into selling footwear.
The leading player in footwear, Nike continued to perform well in 2018. During 2018, Nike’s running shoes gained considerable attention as many athletes, including Japanese ones, wore them at major events such as the Chicago Marathon and recorded good results.
Like Nike, second-placed, adidas, benefited from the trend towards sports footwear at the end of the review period, as it constantly introduced new designs and collaborations. In 2018, the company’s new product developments included NMD_R1, which was sold only in Japan, a collaboration with the Japanese media franchise, Dragon Ball, and Kanye West Yeezy, which was distributed in Japan for the first time.
Domestic company, Asics Corp was another sportswear manufacturer to perform well in the Japanese footwear market towards the end of the review period. The company notably benefited from its role as an official partner of the Tokyo Olympic Games 2020, which is likely to provide it with a further boost during the forecast period.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Footwear industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Footwear in Japan market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.