Executive Summary

Feb 2019
PROSPECTS
Older generation becoming an important target

Japan’s population is ageing, both as a result of falling birth rates and increasing life expectancy. With growing numbers of “active seniors” leading healthy, active lifestyles, footwear manufacturers are seeking to address the challenge presented by a contracting overall consumer base by tailoring products to this demographic.

Sneakers trend continues

Sneakers/trainers continued to grow in popularity at the end of the review period thanks to a combination of trends, including the shift towards more casual office-wear, the increasing popularity of jogging and the growing gym culture, and the fashionable status of sports footwear, boosted by the athleisure trend. The fashion for sneakers has been supported amongst younger consumers by the surge in popularity of SNS such as Instagram, with consumers posting pictures of their footwear, as well as their outfits.

Footwear specialist retailers and department stores offer personalised fitting service

Internet retailing is expected to grow only marginally in footwear over the forecast period, because consumers prefer to try products on before purchasing them. As hey work to address the broader challenge represented by e-commerce, some department stores are putting particular effort into selling footwear.

COMPETITIVE LANDSCAPE
Nike Japan Co Ltd leads the market

The leading player in footwear, Nike continued to perform well in 2018. During 2018, Nike’s running shoes gained considerable attention as many athletes, including Japanese ones, wore them at major events such as the Chicago Marathon and recorded good results.

Adidas Japan KK shows strong growth

Like Nike, second-placed, adidas, benefited from the trend towards sports footwear at the end of the review period, as it constantly introduced new designs and collaborations. In 2018, the company’s new product developments included NMD_R1, which was sold only in Japan, a collaboration with the Japanese media franchise, Dragon Ball, and Kanye West Yeezy, which was distributed in Japan for the first time.

Asics also riding the sports trend

Domestic company, Asics Corp was another sportswear manufacturer to perform well in the Japanese footwear market towards the end of the review period. The company notably benefited from its role as an official partner of the Tokyo Olympic Games 2020, which is likely to provide it with a further boost during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Footwear in Japan?
  • What are the major brands in Japan?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Footwear in Japan - Category analysis

HEADLINES

PROSPECTS

Older generation becoming an important target
Sneakers trend continues
Footwear specialist retailers and department stores offer personalised fitting service

COMPETITIVE LANDSCAPE

Nike Japan Co Ltd leads the market
Adidas Japan KK shows strong growth
Asics also riding the sports trend

CATEGORY DATA

Table 1 Sales of Footwear by Category: Volume 2013-2018
Table 2 Sales of Footwear by Category: Value 2013-2018
Table 3 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Footwear: % Value 2015-2018
Table 7 Distribution of Footwear by Format: % Value 2013-2018
Table 8 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 9 Forecast Sales of Footwear by Category: Value 2018-2023
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

Mass production model faces challenge
Sharing services becoming a threat
Clear target and positioning key for maintaining presence in the market
Internet retailing shows ongoing growth but store-based retailing remains the main channel
Significant constraints on growth

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 13 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 18 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources