Sports footwear and sport-inspired footwear have shown the greatest resilience during COVID-19 in 2020, as the lockdowns and gymnasium closures triggered solo sporting activities. The demand for running and hiking shoes has been well supported, otherwise sluggish sales would have been expected.
Smart footwear, such as women’s occasion shoes, has been bit particularly hard by COVID-19, as the outbreak started just at the time when consumers were beginning to shop for spring shoes. At this time, sales almost came to a halt, as there were no occasions to dress up for work or for special events.
Deichmann-Obuv sro maintains its lead in footwear in 2020, thanks to the players wide range of products which offer a good ratio of quality and price. Furthermore, the Deichmann stores have gone on to gain a degree of global acclaim, which also helps boost the brand image.
The internet channel will continue to play an important role over the forecast period. Sales via this channel are expected to remain high, as many consumers will take advantages of further discounts and some sort of exclusivity on certain branded sneakers which market themselves via this method.
Overall, footwear is expected to see recovery from 2021, with sports and sports-inspired footwear expected to drive sales. This is because consumers are expected to continue indulging in the sporting activities which they took up in 2020, along with a higher demand for sports-inspired footwear coming from the more relaxed dress codes seen in workplaces alongside the higher incidence of home-working, thus inspiring more casual and comfortable styles of shoes.
Price polarisation is expected in footwear, both at the higher and lower ends of the price brackets. Namely, consumers are likely to trade premium brands for cheaper alternatives; however, exclusive online discounts on higher-end products will also attract a larger number of consumers who will be able to afford to trade up and purchase more premium brands.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Footwear industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Footwear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page