Forecast growth in footwear will be driven by post-pandemic, out-of-home, active lifestyles, and fashion trends. Younger urban generations, being those who follow fashion trends and have stronger spending power, will be instrumental in this – particularly for branded names such as adidas and Nike.
The majority of consumers prefer to try on footwear to ensure the correct fit before making their purchases. As such, whilst e-commerce will continue to attract attention, omnichannel options will be key, as once consumers know their ideal fit in a shoe, they will then be more confident purchasing it online.
The competitive status quo in footwear is expected to remain the same over the forecast period, with higher-income urban consumers selecting global brands such as adidas and Nike, whereas lower-income consumers will remain faithful to local brands such as Biti’s and Juno. The larger brands will focus on dynamic marketing activities to reach and engage with consumers, alongside ensuring offers and discounts to attract attention; whereas local brands will focus on maintaining an attractive quality-to-price ratio to meet the needs of many local consumers.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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