In response to the COVID-19 pandemic, footwear will see plummeting current value sales in 2020 overall and will be the product area most severely impacted. With most Romanians spending more time at home throughout 2020, whether due to remote-working or online classes, the demand for footwear has dropped significantly.
Prior to the pandemic, sports-inspired comfortable footwear products continued to enjoy strong demand among both men and women. Sneakers are popular for everyday use, and are increasingly worn with a range of outfits, including sportswear, office wear or even elegant clothing.
In recent years, the number of shoe shops that operate online in Romania have been increasing and naturally this has expanded in response to the COVID-19 pandemic. Usually, these e-commerce shops are highly promoted via social media, with popular influences sharing links and discount codes with their followers.
Footwear is expected to rebound from as soon as 2021 as current value sales return to seeing growth. This will correspond with the pandemic coming to an end as restrictions continue easing and consumers will return to their pre pandemic lifestyles.
E-commerce has largely benefited from the COVID-19 pandemic as the channel has increased its value share notably. Due to the closure of apparel stores, consumers who wanted to continue purchasing footwear had limited options and therefore chose to do so via e-commerce.
Sports footwear will continue to be high in demand over the duration of the forecast period, due to lifestyle changes and increasing participation in outdoor activities among both men and women, such as jogging. Prior to the pandemic, gyms were increasing in popularity amongst men, and this is set to continue from 2021 onwards, which will drive sales for specialised sports footwear.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Footwear research and analysis database.
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