Spain’s national lockdown in 2020 began from 15 March, with easing of the restrictions not starting until 4 May. Moreover, the liberating of conditions took longer in some regions than others.
The footwear category in Spain was traditionally driven by a clear trend, which inspired the type of footwear worn in a particular season. Those days are gone.
The competitive landscape continues to be characterised by a high degree of fragmentation, with over 50 players active in footwear. Spain’s long tradition as a shoe producer explains this characteristic.
The health crisis has led to a deep economic recession in Spain, which is translating into high unemployment rates and a drop in disposable income. As a consequence, Spaniards are expected to cut down on luxury purchases significantly, prioritising first-need products.
As in other European countries, consumer lifestyles in Spain are becoming less formal. Therefore, Spaniards are dressing down more in their leisure time and at their external workplaces.
Even before the health crisis and home seclusion, Spanish consumers were increasingly choosing e-commerce as their preferred distribution channel. This development saw most physical footwear players set up an online store to cater to the modern shopping habits of local consumers and satisfy their brand and product demands.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Footwear research and analysis database.
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