The footwear category has become more diverse, along with the athleisure trend and the increasing number of people playing sports. In the forecast period, the line between sports performance footwear and casual daily footwear is expected to become blurred.
Footwear has been the slowest apparel and footwear category in terms of the movement towards e-commerce, due to its nature of requiring trying on to ensure the correct fit. This was a major challenge pre-pandemic for online footwear retailers, because people preferred purchasing shoes after trying them on.
There was a lot of collaboration in sneakers in the past few years, and this trend is expected to continue in the future. Footwear manufacturing companies such as Nike are likely to collaborate with different luxury brands and celebrities to improve their brand image and attract a new customer base.
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Understand the latest market trends and future growth opportunities for the Footwear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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