Executive Summary

Mar 2019
PROSPECTS
Sneakers and athletic footwear continue to drive sales

Footwear recorded faster retail current value growth than apparel in 2018, driven by consumer demand for sneakers and athletic shoes. Growth in sports footwear was bolstered by the health and wellness trend in Canada, more relaxed dress codes favouring casual footwear to complement active lifestyles, and the streetwear trend, which is especially popular with teenagers.

Men’s footwear outperforms women’s footwear

Men’s footwear showed a stronger performance in retail current value terms in 2018 compared with women’s footwear. Men, particularly younger men, have become more fashion-conscious, and workplace dress codes have become more relaxed.

Popular styles of footwear

Classic retro styles have remained popular in sneakers, with collections such as adidas’s Stan Smith and Nike’s Air Jordan continuing to attract consumers. Sports-inspired footwear is also included in the product offerings of fast fashion apparel brands such as Joe Fresh, which retails men’s canvas sneakers for CAD39.

COMPETITIVE LANDSCAPE
Aldo Group Inc leads a fragmented and competitive category

Canada-based fast fashion retailer Aldo Group Inc remained in first place in footwear in value terms in 2018. Aldo maintained its position thanks to its focus on fashionable designs at low prices, retailed in boutique-style stores.

adidas Canada and Nike follow in second and third

adidas Canada continued its double-digit growth in 2018, maintaining the second place it took from rival sportswear company Nike Canada in 2017. adidas’s footwear resonates strongly with the athleisure market, as well as adults with active lifestyles.

Shifting consumer tastes and e-commerce reshape the retail landscape

The premiumisation trend, coupled with the rise of millennial shoppers and e-commerce, are challenging the retail landscape. Footwear retailers have become casualties of the highly competitive retail environment, with Vancouver-based footwear retailer Shoes.

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Footwear in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Footwear in Canada?
  • What are the major brands in Canada?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Footwear in Canada - Category analysis

HEADLINES

PROSPECTS

Sneakers and athletic footwear continue to drive sales
Men’s footwear outperforms women’s footwear
Popular styles of footwear

COMPETITIVE LANDSCAPE

Aldo Group Inc leads a fragmented and competitive category
adidas Canada and Nike follow in second and third
Shifting consumer tastes and e-commerce reshape the retail landscape

CATEGORY DATA

Table 1 Sales of Footwear by Category: Volume 2013-2018
Table 2 Sales of Footwear by Category: Value 2013-2018
Table 3 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Footwear: % Value 2015-2018
Table 7 Distribution of Footwear by Format: % Value 2013-2018
Table 8 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 9 Forecast Sales of Footwear by Category: Value 2018-2023
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Apparel and Footwear in Canada - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in Canada continues its growth trend
Premiumisation continues to squeeze the brands and retailers in the middle
The competition intensifies in a fragmented landscape
Internet retailing continues to gain value share in 2018
Apparel and footwear is expected to continue to grow in the forecast period

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 13 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 18 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources