Footwear recorded faster retail current value growth than apparel in 2018, driven by consumer demand for sneakers and athletic shoes. Growth in sports footwear was bolstered by the health and wellness trend in Canada, more relaxed dress codes favouring casual footwear to complement active lifestyles, and the streetwear trend, which is especially popular with teenagers.
Men’s footwear showed a stronger performance in retail current value terms in 2018 compared with women’s footwear. Men, particularly younger men, have become more fashion-conscious, and workplace dress codes have become more relaxed.
Classic retro styles have remained popular in sneakers, with collections such as adidas’s Stan Smith and Nike’s Air Jordan continuing to attract consumers. Sports-inspired footwear is also included in the product offerings of fast fashion apparel brands such as Joe Fresh, which retails men’s canvas sneakers for CAD39.
Canada-based fast fashion retailer Aldo Group Inc remained in first place in footwear in value terms in 2018. Aldo maintained its position thanks to its focus on fashionable designs at low prices, retailed in boutique-style stores.
adidas Canada continued its double-digit growth in 2018, maintaining the second place it took from rival sportswear company Nike Canada in 2017. adidas’s footwear resonates strongly with the athleisure market, as well as adults with active lifestyles.
The premiumisation trend, coupled with the rise of millennial shoppers and e-commerce, are challenging the retail landscape. Footwear retailers have become casualties of the highly competitive retail environment, with Vancouver-based footwear retailer Shoes.
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Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Canada with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Apparel and Footwear market research database.