Footwear witnessed a decline in current value terms in 2020. This decline was largely due to home seclusion and remote work which reduced the need for new footwear.
The pandemic has generated further momentum for the already rapidly growing e-commerce channel in footwear in Egypt. Retail store closures during the lockdown gave consumers no other option but to rely on e-commerce for purchasing footwear.
Ra Sport Co maintained its lead of footwear in 2020, in what is a fragmented environment. Ra Sport controls some of the best-known international sportswear brands in Egypt.
As the pandemic subsides and employees resume work at the office and people partake in social gatherings and outdoor activities again, demand for footwear is anticipated to rise accordingly. Footwear is set to witness a gradual recovery over the forecast period as economic conditions stabilise, with less dynamic inflation.
Growth in footwear will be underpinned by the development of new malls such as Almaza City Center & Tanta mall, and small entrepreneurs with modern ideas increasing the competition and affecting prices. There are a lot of complications related to importing high-end footwear to Egypt, and very high taxes could exceed 60%.
With lower-income households seeking to avoid high unit prices for footwear, these consumers are on the lookout for cheaper substitutes. Informal, unbranded products are widely available across the country, and there are even designated shopping areas in Downtown Cairo and other areas specifically for producers of unbranded goods to sell their products.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Footwear research and analysis database.
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