Footwear in South Africa

November 2023
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Footwear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Footwear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Footwear in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Footwear in South Africa?
  • Which are the leading brands in South Africa?
  • How are products distributed in South Africa?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Footwear in South Africa?
  • Where is future growth expected to be most dynamic?

Footwear in South Africa - Category analysis

KEY DATA FINDINGS

Many South Africans remain price sensitive, hindering stronger volume growth
Brand loyalty for brands such as adidas and Nike in South Africa
Sports footwear remains popular as consumers maintain fitness and health goals
Illegal imports of branded footwear remain prevalent in South Africa
Price-sensitive consumers focus on promotional sales for footwear purchases
Retail offline continues to dominate distribution of footwear
Table 1 Sales of Footwear by Category: Volume 2018-2023
Table 2 Sales of Footwear by Category: Value 2018-2023
Table 3 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Footwear: % Value 2020-2023
Table 7 Distribution of Footwear by Format: % Value 2018-2023
Table 8 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 9 Forecast Sales of Footwear by Category: Value 2023-2028
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2023-2028

Apparel and Footwear in South Africa - Industry Overview

Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 12 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 13 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 18 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Footwear

  • Children's Footwear
  • Men's Footwear
  • Women's Footwear

Footwear

This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Footwear research and analysis database.

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