In South Africa, the “sneaker” culture is particularly popular, especially in large urban areas as Cape Town. Sneaker enthusiasts often support global brands such as Nike and adidas, and will purchase each limited edition collection when it is launched.
Illegal imports will likely remain a threat to local footwear production in South Africa over the forecast period, taking into consideration the struggling nature of the local economy. Illegal imports and counterfeits are easily available from physical stores and online platforms in South Africa; despite offering low quality, their affordable prices are attractive to low-income consumers.
While sales of footwear were gradually increasing through retail e-commerce in South Africa over the review period, the emergence of the pandemic accelerated this trend, encouraging home-confined consumers to move online. While some consumers returned to previous purchasing habits as restriction eased, visiting physical stores for their footwear requirements as they like to try these items on first to assess fit and comfort, sales and share through apparel and footwear specialists continued to decline in 2022.
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Understand the latest market trends and future growth opportunities for the Footwear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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