Executive Summary

Feb 2019
PROSPECTS
Footwear sales fall for the third year on a row

In 2018 and for the third year in a row, retail volume sales of footwear declined significantly. There are several reasons for the declining sales, highlighting the strong contraction in real wages and the increase in unemployment.

Strong discounts and promotions to soften the fall in sales

During 2018, and mainly during the second semester, a large number of promotions and discounts were registered to try to lessen the fall in sales, basically in chains such as Dexter or Dash that have a wide variety of brands. Even the price increases of footwear in 2018 were far below the general inflation, so that in relative terms they were transformed into products that were more economical.

Internet retailing gains ground with the entry of key players such as Nike

Internet retailing saw the fastest retail value growth in 2018 and has the best outlook for the forecast period. The strong development of the channel is due to several reasons.

COMPETITIVE LANDSCAPE
Alpargatas closes down two factories and sells the Topper brand

Alpargatas is experiencing serious problems due to the sharp fall in sales and the growing competition of imported products. Under this scenario, in 2018 the company decided to sell the Topper brand to the Brazilian Carlos Wizard Martins; Topper is a brand that the businessman already manages in Brazil.

Adidas close down its industrial plant

In mid-2018, adidas Argentina decided to close down its industrial plant located in the province of Buenos Aires. The plant had been inaugurated in 2011 when it was practically impossible to import merchandise due to the import restrictions imposed by the government of Cristina Kirchner.

Economic crisis delays the opening of new stores and brands

At the beginning of 2018, the outlook for the economy was promising and the arrival of new brands and the opening of exclusive stores were expected. However, in April the economy went into a depression due to the strong devaluation of the exchange rate and many companies decided to postpone their investments in the country.

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Footwear in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Footwear in Argentina?
  • What are the major brands in Argentina?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Footwear in Argentina - Category analysis

HEADLINES

PROSPECTS

Footwear sales fall for the third year on a row
Strong discounts and promotions to soften the fall in sales
Internet retailing gains ground with the entry of key players such as Nike

COMPETITIVE LANDSCAPE

Alpargatas closes down two factories and sells the Topper brand
Adidas close down its industrial plant
Economic crisis delays the opening of new stores and brands

CATEGORY DATA

Table 1 Sales of Footwear by Category: Volume 2013-2018
Table 2 Sales of Footwear by Category: Value 2013-2018
Table 3 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Footwear: % Value 2015-2018
Table 7 Distribution of Footwear by Format: % Value 2013-2018
Table 8 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 9 Forecast Sales of Footwear by Category: Value 2018-2023
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Apparel and Footwear in Argentina - Industry Overview

EXECUTIVE SUMMARY

Sales fall for the third year in a row
Purchases abroad are in the past
Companies replace national production with imports
Strong expansion of internet retailing channel
A favourable horizon, albeit with some clouds

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 13 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 18 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources