Footwear suffered major decline in sales due to COVID-19 restrictions. The demand for dress shoes and fashion footwear witnessed notable decline, as large events and social gatherings have been cancelled in light of social distancing and more people learning and working from home.
Casual and comfort-focused shoes and sneakers became the everyday footwear of choice among consumers. The popularity of such footwear was driven by the growth in health awareness and the increase in adoption of sports and physical activities among consumers, together with the widespread adoption of athleisure wear as everyday wear.
Due to the rise in popularity of sneakers, designer brands have been actively collaborating with sportswear brands to deliver on-trend sneakers to attract new audiences. These sneakers are released with limited quantities, using the “drop” distribution model.
Euromonitor International’s “Post-COVID-19 forecast baseline” predicts that all men’s, women’s and children’s footwear value sales are expected to return to pre-COVID-19 levels in 2023. Fashion footwear sales will remain weak, until the country ends the lockdowns, social life returns to normal and consumers return to dressing up again.
Sports footwear will remain a key driver of overall footwear sales in the long term. The growth in health awareness and the increase in adoption of sports and physical activities among consumers will drive the growth of sports footwear.
Leading store-based retailing channels such as apparel and footwear specialist retailers and department are considered as non-essential business and were forced to shut down temporarily during the COVID-19 outbreak, causing an in-store sales slump. Footwear sales were improved due to the reopening of stores, but retailers are still operating with reduced hours as well as new policies and limiting capacity to enable social distancing.
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Understand the latest market trends and future growth opportunities for the Footwear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Footwear research and analysis database.
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