Footwear is expected to gain momentum in the forecast period, driven by the return of tourist consumption. As the border reopened in late 2022 in Hong Kong, tourists are expected to gradually return in the coming years.
Increased awareness of health and wellness is expected to be a long-lasting behavioural shift amongst consumers, as more people start exercising regularly. With flexible working arrangements, athleisure will be here to stay, as consumers search for comfortable and functional sportswear.
Players in different segments are searching for sustainable materials for their footwear in order to enhance their brand image and equity through addressing ethical and sustainability-related demands. Sustainability has not always been a determinant factor in consumers’ purchasing decisions in Hong Kong, as they tend to search for value for money products.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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