The mandated closure of retail stores during the lockdown negatively affected footwear sales in 2020. Footwear specialist retailers remain the main sales channel and their closure for several weeks in spring hit the product area hard.
The pandemic accelerated some of the trends that were previously visible. The increase in popularity of casual shoes and sports shoes, which combine fashionable design with comfort of use, is particularly noticeable.
The lockdown and ensuing economic recession rendered many consumers more cautious about spending on expensive footwear. They also had fewer opportunities to wear them, given that most consumers continued to stay at home and work from home throughout the year.
After the temporary shock in 2020, footwear is anticipated to see growth in 2021. The extent of the rebound will depend on whether the government does not introduce further lockdowns, which risks further affecting revenue levels in footwear.
The purchasing model in footwear is anticipated to change over the forecast period. The online channel will develop even more dynamically and become a key factor in further sales growth.
While remaining an important sales channel, the role of brick-and-mortar stores is changing. More than before, companies consider it necessary to focus on their omnichannel approach.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Footwear research and analysis database.
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