Sales of footwear via e-commerce will continue to grow in popularity in Taiwan over the forecast period, with leading brands investing heavily in offline-to-online strategies, upgrading in-store shopping experiences to involve technology, and offering consumers a more convenient and enjoyable e-commerce experience. For example, Nike, adidas, and Sketchers are expected to increasingly focus on their e-commerce operations over the coming years, while New Balance and A.
Nike and adidas have seen dynamic growth in recent years and are set to continue enjoying strong demand over the forecast period as the athleisure and comfort trends continue in Taiwan. The companies frequently launch new lines to drive interest, such as adidas’ new Yeezy design and Nike’s Air Force 1 Taiwan sports footwear range.
In the recent review period, consumers started to consider functional footwear as an essential item in sportswear, perceiving that high quality products have a positive effect on sports performance and help prevent injury. In the coming years, functionality within footwear will continue to be in high demand, with a specific focus on healthcare.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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