While value sales of footwear in Germany recovered to pre-pandemic levels in 2022, driven by rising prices, overall demand is unlikely to fully recover before 2026. Rising price sensitivity in addition to the higher cost of footwear due to increasing pressures for manufacturers since the pandemic and, more recently, the energy crisis, are likely to influence this performance over the early part of the forecast period.
The manufacture of footwear traditionally includes materials and processes that are considered profoundly wasteful, yet more environmentally-friendly options tend to retail at much higher than average prices. However, for many Germans, protecting the environment is a growing concern that should only increase in the coming years.
One of the main challenges of encouraging more consumers to purchase footwear online is gauging the correct shoe size to order. In this sense, a bricks-and-mortar store offers a clear advantage in addition to the personal attention and advice from a customer service assistant.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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