With consumers becoming increasingly sensitive to environmental issues, and moving towards ethical fashion, the growth in demand for leather shoes has been decreasing. Environmentally-conscious consumers are now looking for options other than leather that provide the same degree of comfort and quality.
Even though value sales through footwear specialists remain the highest, internet retailing of footwear continues to grow in Australia. Consumers are increasingly relying on the internet to find the best prices, models and sizes that are not available in stores, especially during the sale season.
Competition is intense in footwear between Nike, adidas and Asics, with Nike Australia Pty Ltd leading the industry in 2018. The brand ran some powerful campaigns and took several bold steps during the year, which aided the company in retaining its position in the marketplace.
Boot maker RM Williams plans on opening stores in China, capitalising on the growing middle-income segment that loves Australian brands. The company had a rough time a few years ago before recovering by making an investment in revamping the brand, in-store fit-outs, and expansion of its manufacturing capacity.
Shoes of Prey, the perfect example of a personalised footwear business, became a victim of the struggling retail industry in Australia. The Australian start-up stopped taking orders and promised to refund all pending orders.
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Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Australia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Apparel and Footwear market research database.