Executive Summary

Jun 2019
PROSPECTS
Increasing demand for sustainable footwear

With consumers becoming increasingly sensitive to environmental issues, and moving towards ethical fashion, the growth in demand for leather shoes has been decreasing. Environmentally-conscious consumers are now looking for options other than leather that provide the same degree of comfort and quality.

Increasing online distribution

Even though value sales through footwear specialists remain the highest, internet retailing of footwear continues to grow in Australia. Consumers are increasingly relying on the internet to find the best prices, models and sizes that are not available in stores, especially during the sale season.

COMPETITIVE LANDSCAPE
Nike Australia Pty Ltd continues to lead footwear

Competition is intense in footwear between Nike, adidas and Asics, with Nike Australia Pty Ltd leading the industry in 2018. The brand ran some powerful campaigns and took several bold steps during the year, which aided the company in retaining its position in the marketplace.

Brands increasing presence overseas

Boot maker RM Williams plans on opening stores in China, capitalising on the growing middle-income segment that loves Australian brands. The company had a rough time a few years ago before recovering by making an investment in revamping the brand, in-store fit-outs, and expansion of its manufacturing capacity.

Shoes of Prey shuts down

Shoes of Prey, the perfect example of a personalised footwear business, became a victim of the struggling retail industry in Australia. The Australian start-up stopped taking orders and promised to refund all pending orders.

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Footwear in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Footwear in Australia?
  • What are the major brands in Australia?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Footwear in Australia - Category analysis

HEADLINES

PROSPECTS

Increasing demand for sustainable footwear
Increasing online distribution

COMPETITIVE LANDSCAPE

Nike Australia Pty Ltd continues to lead footwear
Brands increasing presence overseas
Shoes of Prey shuts down

CATEGORY DATA

Table 1 Sales of Footwear by Category: Volume 2013-2018
Table 2 Sales of Footwear by Category: Value 2013-2018
Table 3 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Footwear: % Value 2015-2018
Table 7 Distribution of Footwear by Format: % Value 2013-2018
Table 8 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 9 Forecast Sales of Footwear by Category: Value 2018-2023
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear on the road to recovery
Move towards sustainable fashion
Local companies searching for new markets as retailers struggle in Australia
Demand for a seamless online experience
Technology-incorporated fashion

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 13 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 18 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources