2020 saw a deep slump in demand for leather footwear in Indonesia as consumers sought to avoid spending money wherever possible due to the adverse economic situation that unfolded over the course of the year. The main reason for the low consumer confidence was the interruption caused to commercial activity in key sectors of the Indonesian economy at the peak of the COVID-19 pandemic.
The review period saw the further development of a major trend in footwear in Indonesia: the consistent shift towards wearing sports-inspired footwear on a daily basis. While this has been very good news for sales of sports footwear, it has undermined demand for traditional leather footwear.
2020 saw further development of the trend towards Indonesians dressing in a more casual and carefree style, a trend which has been unfolding for some years. In terms of footwear, this has seen a shift away from more formal styles of leather footwear towards sports footwear and sandals, especially flip-flops.
Online sales of footwear have traditionally been considerably lower than online sales of apparel in Indonesia. However, the dramatic surge seen in demand for e-commerce generally over the course of 2020 due to the impact of the COVID-19 pandemic has resulted in many consumers becoming more willing to browse for footwear online, with many also becoming more relaxed about completing their purchases of footwear via e-commerce.
The very unfavourable situation that prevailed in Indonesians retailing industry during 2020 is expected to improve considerably during 2021 in 2022 as the threat of the COVID-19 pandemic recedes. However, it is also likely that significant numbers of consumers will remain reluctant to spend time in busy shopping centres and retail outlets due to fears of contagion and the perception that this presents an elevated risk of contracting the COVID-19 virus.
One of the most important trends seen in women’s footwear during the review period was the decreasing importance of high-heeled shoes in the daily lives of Indonesian women. While high heels have been a staple of formalwear for generations of Indonesian women, recent years have seen the style fall out of favour for various reasons.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Footwear research and analysis database.
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