Strong and solid demand for sneakers and slip-ons is being supported by the booming street-style and athleisure trends. Athleisure is now seen as a complete lifestyle, rather than a momentary trend, with demand being high among all ages and genders.
Miss-matching of outfits is becoming a new trend, along with colour block design, with consumers looking to emphasise fashion items such as sneakers. Therefore, a growing number of Indonesians are wearing miss-match outfits to attract attention.
Population growth is expected to decline over the forecast period as a growing number of millennial and urban people are looking to delay parenthood. While the average marriage rate remains unchanged, there has been a slight increase in the average age at which people marry.
Bata enjoys strong brand awareness as it has been operating in Indonesia for decades, with stores reaching out to towns and cities throughout the country. Despite seeing a decline in sales over the past few years, Bata remains the leading footwear player in Indonesia.
Competition between local and global brands continues to intensify. Although established local footwear brands are growing slowly, independent brands are booming, attracting teenagers and young adults through bazaars and internet retailing, with Indonesian consumers, especially millennials, adapting to the internet and social media rapidly.
Fashion and footwear is one of the largest contributors to internet retailing sales in Indonesia, with women’s footwear sales growing particularly fast. Internet retailing sales are expected to continue growing strongly over the forecast period given rapid adaptation to the channel among consumers.
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Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Indonesia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Apparel and Footwear market research database.