Executive Summary

Oct 2018
PROSPECTS
Rapid growth in demand for sneakers and slip-ons

Strong and solid demand for sneakers and slip-ons is being supported by the booming street-style and athleisure trends. Athleisure is now seen as a complete lifestyle, rather than a momentary trend, with demand being high among all ages and genders.

Miss-match trend within footwear and apparel

Miss-matching of outfits is becoming a new trend, along with colour block design, with consumers looking to emphasise fashion items such as sneakers. Therefore, a growing number of Indonesians are wearing miss-match outfits to attract attention.

Challenging times for children’s footwear

Population growth is expected to decline over the forecast period as a growing number of millennial and urban people are looking to delay parenthood. While the average marriage rate remains unchanged, there has been a slight increase in the average age at which people marry.

COMPETITIVE LANDSCAPE
Bata continues to lead footwear, despite loss of sales share

Bata enjoys strong brand awareness as it has been operating in Indonesia for decades, with stores reaching out to towns and cities throughout the country. Despite seeing a decline in sales over the past few years, Bata remains the leading footwear player in Indonesia.

Strong competition between local and global brands

Competition between local and global brands continues to intensify. Although established local footwear brands are growing slowly, independent brands are booming, attracting teenagers and young adults through bazaars and internet retailing, with Indonesian consumers, especially millennials, adapting to the internet and social media rapidly.

Internet retailing growing rapidly

Fashion and footwear is one of the largest contributors to internet retailing sales in Indonesia, with women’s footwear sales growing particularly fast. Internet retailing sales are expected to continue growing strongly over the forecast period given rapid adaptation to the channel among consumers.

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Footwear in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Footwear in Indonesia?
  • What are the major brands in Indonesia?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Footwear in Indonesia - Category analysis

HEADLINES

PROSPECTS

Rapid growth in demand for sneakers and slip-ons
Miss-match trend within footwear and apparel
Challenging times for children’s footwear

COMPETITIVE LANDSCAPE

Bata continues to lead footwear, despite loss of sales share
Strong competition between local and global brands
Internet retailing growing rapidly

CATEGORY DATA

Table 1 Sales of Footwear by Category: Volume 2013-2018
Table 2 Sales of Footwear by Category: Value 2013-2018
Table 3 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Footwear: % Value 2015-2018
Table 7 Distribution of Footwear by Format: % Value 2013-2018
Table 8 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 9 Forecast Sales of Footwear by Category: Value 2018-2023
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Apparel and Footwear in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Improving economy and lifestyle trends fuel demand
Impact of healthy lifestyle, athleisure and street-style trends
Tighter competition between global and local brands
Internet retailing gaining share from traditional stores
More challenges expected in coming years

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 13 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 18 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources