As the policy of easing the burden of excessive homework and off-campus tutoring for students undergoing compulsory education, known as the “double-reduction” policy, was launched in 2021, alongside the inclusion of physical education in senior high school entrance examinations, the demand for exercise and sports activities for children has greatly increased. To satisfy these demands, local players are making efforts in terms of innovation and customisation in children’s sports footwear.
Alongside the boom in sports footwear and the athleisure trend, casual footwear that can suit both formal and business scenarios as well as more casual occasions is set to see faster recovery than formal footwear. As consumers are spending more time indoors and attending fewer social events, the demand for formal footwear, such as leather high heels, is decreasing.
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Understand the latest market trends and future growth opportunities for the Footwear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.See All of Our Definitions
This report originates from Passport, our Footwear research and analysis database.
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