Sales of footwear during the first period of the pandemic were strongly impacted by the lockdown and economic instability. Consumers were unable to venture to the shops and many had reduced incomes due to reduced salaries, struggling businesses, or unemployment.
Comfortable footwear such as slippers, flip-flops, and sports-influenced styles will experience boosted demand in 2020 as buyers are spending more time at home due to COVID-19 and becoming more active as the pandemic has made consumers more health-conscious. Furthermore, as the lockdown and social restrictions were somewhat relaxed, activities such as going to the office and walking or running outside, encouraged consumers to buy comfortable, versatile footwear.
Apparel Group continues to hold a clear lead in footwear as it represents a wide range of competitively priced international fashionable brands across children’s, men’s, and women’s footwear, such as Aldo, Call It Spring, Nine West, Dune, Converse, Charles & Keith, Skechers and Naturalizer. These brands appeal to the growing number of fashion-conscious and price-sensitive consumers in the UAE.
As consumers start to venture out of their homes more frequently for work, shopping, casual outings and social gatherings, the demand for occasion-based footwear, including formal shoes is expected to recover. Consumers are likely to be cautious initially, with fewer outings than pre-pandemic in the early years of the forecast period.
Sportwear companies such as Nike, Falaknaz, and Puma gained momentum in the review period, as consumers became more health conscious and increased their sporting activities. The pandemic heightened health consciousness even more in 2020 and will lead to even greater interest for exercise and living a more active lifestyle.
Discounts and promotions will continue to remain attractive as the country gradually recovers from the pandemic and subsequent recession. Economic difficulties will persist for many consumers, with spending remaining lower than pre-pandemic.
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Understand the latest market trends and future growth opportunities for the Footwear industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Footwear research and analysis database.
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