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Footwear in
India

Country Report

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Executive Summary

Feb 2019
PROSPECTS
Demand for athleisure footwear gains momentum among consumers in smaller cities

Demand for athleisure footwear is rising due to the growing aspirations of young consumers in smaller cities and towns. While the athleisure trend is already strong in metropolitan areas, there has been a lack of affordable athleisure footwear in smaller cities and towns.

Increasing focus on women’s footwear due to rising per capita expenditure

Manufacturers are increasingly focusing on women’s footwear as per capita expenditure more than doubled over the review period. With a rising number of women in the workforce and growing disposable incomes, many are buying multiple pairs of shoes.

Favourable government initiatives to boost future footwear sales

The footwear industry in India is facing many challenges which could stop the category from achieving its true potential in the future. One of the key issues is stagnation in production capacity.

COMPETITIVE LANDSCAPE
Bata India remains the leading player and focuses on revamping its brand image

Bata India continued to lead footwear in 2018, with its key focus being on establishing a deeper connection with young consumers by revamping its brand image. Traditionally known for its good quality and comfortable footwear, the company is seeking to cater for the changing preferences of fashion-conscious consumers by introducing more modern footwear designs.

Multi-brand strategy due to stiff competition and changing consumption landscape

The rising influence of social media, rapid urbanisation, a growing youth population and higher smartphone penetration have changed the footwear consumption landscape in India. Well-established companies such as Mirza International, Bata India and Liberty Shoes are focusing on expanding their existing product lines and introducing new ranges to cater for the diverse demands of different consumer groups.

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Footwear in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Footwear in India?
  • What are the major brands in India?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Footwear in India - Category analysis

HEADLINES

PROSPECTS

Demand for athleisure footwear gains momentum among consumers in smaller cities
Increasing focus on women’s footwear due to rising per capita expenditure
Favourable government initiatives to boost future footwear sales

COMPETITIVE LANDSCAPE

Bata India remains the leading player and focuses on revamping its brand image
Multi-brand strategy due to stiff competition and changing consumption landscape

CATEGORY DATA

Table 1 Sales of Footwear by Category: Volume 2013-2018
Table 2 Sales of Footwear by Category: Value 2013-2018
Table 3 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Footwear: % Value 2015-2018
Table 7 Distribution of Footwear by Format: % Value 2013-2018
Table 8 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 9 Forecast Sales of Footwear by Category: Value 2018-2023
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear on the path to recovery following economic challenges
Social media platforms become key influencers in driving purchasing decisions
Indian apparel and footwear market continues to be led by local players
Internet retailing continues to gain ground in apparel and footwear
Solid growth predicted for apparel and footwear over the forecast period

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 13 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 18 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources