Footwear in India

PROSPECTS

Demand for athleisure footwear gains momentum among consumers in smaller cities

Demand for athleisure footwear is rising due to the growing aspirations of young consumers in smaller cities and towns. While the athleisure trend is already strong in metropolitan areas, there has been a lack of affordable athleisure footwear in smaller cities and towns.

Increasing focus on women’s footwear due to rising per capita expenditure

Manufacturers are increasingly focusing on women’s footwear as per capita expenditure more than doubled over the review period. With a rising number of women in the workforce and growing disposable incomes, many are buying multiple pairs of shoes.

Favourable government initiatives to boost future footwear sales

The footwear industry in India is facing many challenges which could stop the category from achieving its true potential in the future. One of the key issues is stagnation in production capacity.

COMPETITIVE LANDSCAPE

Bata India remains the leading player and focuses on revamping its brand image

Bata India continued to lead footwear in 2018, with its key focus being on establishing a deeper connection with young consumers by revamping its brand image. Traditionally known for its good quality and comfortable footwear, the company is seeking to cater for the changing preferences of fashion-conscious consumers by introducing more modern footwear designs.

Multi-brand strategy due to stiff competition and changing consumption landscape

The rising influence of social media, rapid urbanisation, a growing youth population and higher smartphone penetration have changed the footwear consumption landscape in India. Well-established companies such as Mirza International, Bata India and Liberty Shoes are focusing on expanding their existing product lines and introducing new ranges to cater for the diverse demands of different consumer groups.

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