Footwear in India

PROSPECTS

Brands launch smart shoes in response to growth in the healthy living trend

The healthy living trend sustained its momentum garnering attention from urban Indians who are increasingly becoming more aware about the ill effects of sedentary lifestyles. This has resulted in a shift towards gadgets and apps that aid in monitoring daily steps and heart rate, among others.

Premium-end consumers attracted to personalisation and customisation in footwear

Younger consumers look for products that help them to demonstrate their lifestyle and uniqueness. This has boosted the personalisation and customisation trends.

Appeal of sneakers remains high

Sneakers are casual shoes made from materials, such as canvas or leather. Many young men and women, especially in urban areas have developed a preference for these types of footwear.

COMPETITIVE LANDSCAPE

Bata India retains its lead in the Indian market

Bata India held the leading position in footwear in India in 2019. The brand plans to expand its footprint in the country, which will include the launch of over 500 new stores over the forecast period.

Foreign footwear brands eye category potential and seek to enter India

During 2019, several new foreign footwear brands launched product offerings in India. Companies continue to consider India a lucrative market due to the large base of youth population that is willing to spend on premium offerings.

New regional brands enter footwear and offer premium products

During 2019, several domestic players entered the premium footwear category. Manufacturers are seeing growing interest amongst young consumers for premium offerings in casual footwear for products such as sneakers that make them feel unique and showcase their lifestyles.

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