Executive Summary

Aug 2019
PROSPECTS
Significant growth for large screen and smart TVs

Replacement sales continued to drive growth of LCD, LED and OLED TVs in 2019. In preparation for the World Cup in the previous year, the category experienced changes in screen sizes with displays of over 40” accounting for the vast majority of the category.

Manufacturers focus on slimline TVs and incorporated soundbars in response to minimalistic trend

TVs that incorporate soundbars are growing in popularity as they enhance the consumer experience. Manufacturers are also focusing their innovation on slim designs in response to the minimalistic trend in household décor in recent years.

Ongoing decline for video players thanks to popularity of streaming services

Video players are expected to become irrelevant to most consumers due to the growing popularity of on-demand streaming services, hence consumers are unlikely to replace them. The availability of BD players through main retailers is decreasing rapidly, while DVD players are almost non-existent as content for this category has reduced significantly over time.

COMPETITIVE LANDSCAPE
Leader Samsung focuses on developing its own QLED technology

Samsung remained the leading player in home video in 2019. The company has been able to implement a successful strategy within home video including a powerful combination of cutting-edge electronics, design and aggressive pricing strategies.

LG to face growing competition in OLED

LG ranks second in home video. The company benefits from its nationwide presence and also from the good price/quality ratio of its products.

“Others” experiences loss while private label gains traction

The share of “others” in this category decreased dramatically in 2019 as private label gained traction. Private label ranges such as Kalley (Almacenes Éxito) and Olimpo (Supertiendas y Droguerias Olimpica) only held a small share.

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Home Video in Colombia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Colombia for free:

The Home Video in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Video in Colombia?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Home Video in Colombia - Category analysis

HEADLINES

PROSPECTS

Significant growth for large screen and smart TVs
Manufacturers focus on slimline TVs and incorporated soundbars in response to minimalistic trend
Ongoing decline for video players thanks to popularity of streaming services

COMPETITIVE LANDSCAPE

Leader Samsung focuses on developing its own QLED technology
LG to face growing competition in OLED
“Others” experiences loss while private label gains traction

CATEGORY DATA

Table 1 Sales of Home Video by Category: Volume 2014-2019
Table 2 Sales of Home Video by Category: Value 2014-2019
Table 3 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Video by Category: % Value Growth 2014-2019
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 7 NBO Company Shares of Home Video: % Volume 2015-2019
Table 8 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 9 Distribution of Home Video by Channel: % Volume 2014-2019
Table 10 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 11 Forecast Sales of Home Video by Category: Value 2019-2024
Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 15 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Consumer Electronics in Colombia - Industry Overview

EXECUTIVE SUMMARY

Colombian economy recovers after several difficult years, boosting sales
Changing lifestyles create demand for interoperability while government invests in increasing connectivity
Multinationals aim to provide high quality entertainment experiences
Consumers prefer in-store experience despite growth in internet retailing
Multifunctionality, content and design set to drive sales over forecast period

MARKET DATA

Table 16 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 17 Sales of Consumer Electronics by Category: Value 2014-2019
Table 18 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 19 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 21 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 22 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources