Replacement sales continued to drive growth of LCD, LED and OLED TVs in 2019. In preparation for the World Cup in the previous year, the category experienced changes in screen sizes with displays of over 40” accounting for the vast majority of the category.
TVs that incorporate soundbars are growing in popularity as they enhance the consumer experience. Manufacturers are also focusing their innovation on slim designs in response to the minimalistic trend in household décor in recent years.
Video players are expected to become irrelevant to most consumers due to the growing popularity of on-demand streaming services, hence consumers are unlikely to replace them. The availability of BD players through main retailers is decreasing rapidly, while DVD players are almost non-existent as content for this category has reduced significantly over time.
Samsung remained the leading player in home video in 2019. The company has been able to implement a successful strategy within home video including a powerful combination of cutting-edge electronics, design and aggressive pricing strategies.
LG ranks second in home video. The company benefits from its nationwide presence and also from the good price/quality ratio of its products.
The share of “others” in this category decreased dramatically in 2019 as private label gained traction. Private label ranges such as Kalley (Almacenes Éxito) and Olimpo (Supertiendas y Droguerias Olimpica) only held a small share.
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Discover the latest market trends and uncover sources of future market growth for the Home Video industry in Colombia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Electronics market research database.