The rise of streaming services will continue to be a double-edged sword for televisions. The trend will help to boost sales of smart TVs, while also propelling popularity of portable devices for viewing.
In comparison to the innovations seen in televisions in recent times, there were no significant technological leaps made over the past decade. Rather, televisions saw several good years with sales mostly driven by sporting events such as the 2014 and 2018 World Cups, the 2015 and 2016 America Cups, the 2020 quarantines, and the developments within streaming technologies.
TCL completed its first full year of presence in Colombia in 2022. The brand announced its arrival in April 2021, with the stated aim to win a 10% volume share of televisions by 2026.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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