Despite seeing a decline in volume sales in 2023, sales of televisions are expected to see positive growth over the forecast period. Demand should improve as the economy stabilises while also being backed by urbanisation and a growing base of middle income households.
Due to the high prices of OLED TVs the category has until now been a small niche targeting wealthy consumers. However, the category is now benefiting from a wider and expanding range of more affordable OLED and QLED TVs from Chinese brands like TCL and Skyworth which are providing fierce competition.
The evolution of TV features heavily relies on better app compatibility and a more immersive experience for television users. Better app compatibility would require a smoother performance in watching streaming platforms, performing actions online, such as checking social media, and being able to easily connect televisions with smartphones and other devices.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Home Video industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!