Over the forecast period, more expensive flagship television models will remain more focused towards affluent consumers, while the majority of Filipinos will look towards affordable smart televisions that can similarly deliver impressive features but at lower prices. With cheaper models available, especially via e-commerce, volume growth will come from households upgrading.
Due to the higher prices involved, OLED is typically only an upgrade considered by wealthier consumers. Over the forecast period, it is expected that demand for OLED televisions will remain small, albeit seeing strong volume growth due to coming from a much lower base.
Filipinos have no loyalty to specific retail channels and will opt to purchase from a particular seller if they are offering a better deal. Filipino consumers are also adept at research and will compare and inspect item at a physical store but will then proceed to buy it online if there are greater discounts available through that channel.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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