With unwavering support from leading manufacturers such as TCL, mini LED, an advanced display technology based on LCD display, but with segmented, high-precision LED back-lighting control, has become an increasingly popular choice for premium big-screen televisions. Mini LED TVs position themselves as a relatively more affordable option compared with OLED TVs, while offering a similar high-quality image, as well as other appealing add-on features, including sound technologies such as Dolby Atmos.
The reasons for the increasing infiltration of online retail channels for televisions are manifold. For one thing, the pandemic has driven a comprehensive transformation in consumer behaviour, whereby people in general have reduced the amount of time they spend outside the home, including visiting appliances and electronics specialists and shopping centres.
The penetration of smart TVs with internet and cross-industry connectivity has reached an exceptionally high level over the last few years. Leading players are embracing different strategies when promoting such products.
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Understand the latest market trends and future growth opportunities for the Home Video industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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