The two dominant manufacturers of televisions, LG and Samsung, have exited the production of LCD TV panels. With production costs falling, the prices of OLED TVs are expected to decline and close the gap with LCD TVs, becoming more accessible to consumers.
Home seclusion during the COVID-19 period and consumers’ increased media consumption at this time, especially OTT services, helped large-screen TVs to penetrate households. The 2022 Qatar World Cup also contributed to sales of larger-screen TVs, as consumers wanted to have immersive experiences for the event.
“Lifestyle TVs” is expected to remain a trend, with aesthetic designs and spatial versatility key features to attract younger consumers, such as newly married couples or single-person households. Manufacturers constantly upgrade their lifestyle TVs with new features to cater to consumers’ ever-changing lifestyles and tastes.
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Understand the latest market trends and future growth opportunities for the Home Video industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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