Although the dominant LCD TVs is predicted to record a moderate positive performance over the forecast period, growth rates are predicted to slow, encouraging domestic companies such as Samsung Electronics and LG Electronics to drastically reduce their production of LCD panels for televisions as they increasingly switch to the OLED format. While the average unit price of LCD TVs is set to rise, conversely the average unit price of OLED TVs is predicted to decline (at constant 2022 prices), significantly closing the gap between the two, and thereby making it easier for local consumers to make the switch and invest in the higher perceived quality of the latter.
The polarising trend emerging within televisions in South Korea is expected to continue over the forecast period. While on the one hand, larger screens offer a more immersive viewing experience in the main hub of the home, enabling an entire family to view a film for instance, smaller televisions are being increasingly adopted either as second sets to have in another room, or for gaming purposes.
The further development of television quality and technology is expected over the forecast period as players attempt to offer differentiation in a crowded market. In line with increasing demand for smaller models, these televisions are also expected to offer a premium positioning, driven by leaders LG Electronics and Samsung Electronics which have enjoyed increasing sales of both premium small and mid-sized models to establish a wider consumer reach.
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Understand the latest market trends and future growth opportunities for the Home Video industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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