During 2019 the televisions category experienced its steepest decline in growth in volume terms in a decade. In 2020, demand for televisions continued to fall in volume terms but at a much slower rate than that of 2019 as the high-income consumer segment bought more premium larger-screened TVs.
Electronics and appliance specialist retailers is the leading channel for home video and despite seeing a large decrease in volume share in 2020 was able to regain much of this share in 2021 but is unable to fully recover to pre-pandemic levels. Furthermore, during 2020 consumers were unable to visit these stores as all non-essential retailers, including electronics and appliance specialist retailers, were closed for parts of the year.
New San SA continues to lead the overall landscape in 2021, benefiting from having the combined offering of Noblex, Philco, LG and Sanyo. Therefore, although New San SA leads the competitive landscape, Philips remains the leading brand player.
The average screen size of TV sets is steadily increasing in Argentina. However, it is not only larger-screened TVs that are on the rise but also newer technology.
Internet smart TVs accounted for 86% of the television category in 2019 but has increased to over 90% in 2021. The possibility of using internet smart TVs to connect to streaming video services such as Netflix has increased the number of hours that people spend watching television.
The popularity of streaming services rocketed in 2020 and 2021 as a result of home seclusion due to the pandemic. This new way of watching movies and series has seriously injured demand for DVD and BD players.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Video research and analysis database.
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