For many years, the main demand factor influencing sales of televisions in Argentina has screen size, specifically the seemingly perpetual increases that have been seen in screen sizes over the years. Less than a decade ago, more than half of volume sales in the category were being accounted by devices of up to 32”.
The forecast period is expected to see Samsung remain among the most relevant players in televisions. One of the key reasons for Samsung’s success in the category is the strong reputation that the South Korean manufacturer has for developing and manufacturing very sophisticated high-end models and this combines with the very favourable image that the brand has due to its involvement in numerous categories of consumer electronics, specifically those which showcase the latest in technology such as smartphones, wearable electronics and home audio and cinema.
As mentioned above, one of the only constraints on the seemingly perpetual increases in screen sizes in televisions in in Argentina is the amount of space available on the walls of homes to mount such a large device. At the same time, the use of video projectors is on the rise in Argentina, although sales are rising from a very low base.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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