The long-running success of LCD (liquid crystal display) TVs is increasingly being undermined by competition from affordable organic light-emitting diode (OLED) panels and emerging mini-LED technology. Many of the leading manufacturers of televisions have indicated their intention to close their LCD lines, as the cost of OLED TVs decreases due to the recent addition of Samsung Display to the supplier mix and the demand for superior picture quality becomes more prevalent.
Consumer television viewing increased drastically during the review period as a result of the pandemic. This was accompanied by an increase in streaming content available on a variety of platforms.
Increasingly, manufacturers are investing in innovations in order to make their televisions even smarter. As a result, premium-positioned televisions are experiencing significant innovation, as AI features are increasingly incorporated into new product development.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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