Home video overall will see volume growth accelerate over the course of the forecast period. Growth will follow the same trends seen during the review period, with dynamic rises for televisions and deep declines for video players.
It seems unlikely that OLED TVs will fully replace LCD TVs over the forecast period. Hopes have been high, as many feel that LCD screens are now old hat, and the OLED TVs boast newer and superior technology with better performance than LCD TVs.
Smart TVs and models with high-speed internet will be key trends in the development of televisions over the forecast period, as consumers seek out devices that can stream sports events and through which they can connect across social media platforms. Consumers place high value on convenience, and smart TVs cater to such demand through internet connectivity, allowing access to streamable content and other online materials in the same way smartphones do, thus reducing the need for toggling between TV and phone while sat at home.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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