Over the forecast period, consumers in Vietnam are likely to increasingly choose televisions with larger screen sizes, with a growing number of consumers opting for bigger screens that are larger than 55 inches. This trend is mainly because the average unit price of big screen televisions has been dropping due to strong competition and price discounting activity.
When it comes to premium televisions consumers in Vietnam have various brands to choose from, including Samsung, Sony and LG. Consumers always have high expectations when it comes to purchasing new televisions which pushes these brands to come up with new and innovative features every year in order to stand out from the competition.
Despite the strong growth of e-commerce and the new shopping habits that developed during the pandemic, appliances and electronics specialists is expected to remain the dominant force in the distribution of home video products. With COVID-19 restrictions now lifted and consumer confidence returning people are once again showing a preference for buying larger and more expensive items in physical retailers where they can test the products for themselves.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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