Urbanisation, higher income levels and improving living standards are all factors that should help boost sales of home video over the forecast period with the category set to see a return to growth after a difficult review period. Televisions have become a must have item in Vietnam but especially for those with elderly people and children who are looking for entertainment when at home.
Competition is expected to increase over the forecast period and as such players will need to find new ways to stand out in the market. Aside from discounts and promotions, this will likely also see a gradual shift in technologies which were previously only seen in premium segment moving to the mid-priced segment.
When it comes to home video consumers in Vietnam still generally prefer to see the products in person before making a purchase. Consumers will typically visit appliances and electronics specialists to get a feel for the size of the television and how it might fit into their home as well as to experience the quality of the picture and the audio and compare it to other units in the store.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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