OLED TVs were seen as a luxury until a few years ago, but this is not so much the case any longer. The gap in unit price between OLED TVs and LCD TVs has reduced.
Televisions used to be in the centre of the living room, or in the centre of the house, where the whole family gathered, dined and watched TV together. Such a family picture from the days of the Showa Era has changed, along with the dramatic changes and diversification of lifestyles in Japan.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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