The outlook is more positive over the forecast period. The new government has implemented some unpopular but essential economic reforms, such as foreign exchange management, and it is hoped that these reforms will restore economic stability over the forecast period and lead to higher economic growth.
Appliances and electronics specialists will remain the dominant channel in home video over the forecast period, as consumers appreciate being able to touch and test products before making their purchases. Home video is typically a big-ticket item and it can also be quite dominant in the home environment, so consumers want to judge in-person whether the product will fit in with their home aesthetic.
Although consumers will see improved purchasing power when compared with the review period, many will continue to look for special deals, valuing more affordable prices, as well as decent quality. As such, it is likely that brands will increasingly introduce models of differing screen sizes and with differing specs to meet a variety of consumer budgets.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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