Changes seen in consumer behaviour at the peak of the COVID-19 pandemic were highly favourable for sales of TVs, especially OLED TVs, as many households chose to invest in high-quality entertainment equipment while they were required to spend so much time indoors. Whilst Sweden never instigated any formal quarantine lockdowns in response to the threat of contagion, many locals still followed governmental recommendations out of health concerns, which involved them spending more time at home.
As increasing numbers of Swedish consumers switch to content streaming services, online TV platforms are becoming more popular. Many TV manufacturers do not release firmware updates after the sale, reserving new OS versions for next year’s models and, as a consequence, some new apps cannot be supported by TVs after just a few years of usage, while other apps may cease to work altogether.
Whilst video players, BD players, to be specific, can still be found for sale in Sweden, market, these devices have faced strong sales declines in recent years as they are increasingly considered as outdated by local consumers. However, pandemic-induced nostalgia has somewhat mitigated the obsolescence process for video players as some Swedish consumers have found a renewed interest in old-fashioned home video equipment.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video includes televisions and video players.See All of Our Definitions
This report originates from Passport, our Home Video research and analysis database.
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